Thought leadership

Forecasting your event to maximise results

Friday 18th August 2017 Kim Logue

So you’re keen to hold an event to engage with your key stakeholders to provide a unique, interactive opportunity for face-to-face communication with your customers and partners. But then your preferred agency presents you with their fees to undertake the event – before parking the event in the too hard basket and electing not to hold the event, or deciding an event can’t be that hard to do and you can just get the Admin Assistant to coordinate it, there are a few key areas to keep in mind when you ask what are you actually paying for? And how did they agency arrive at these figures?

Should projects look beyond the end goal and be part of a wider retainer?

Thursday 17th August 2017 Mark Smith

A strategic PR and communication plan is an integral component for any business or organisation wanting to address a particular business goal or preparing to start a major project. Ahead of briefing a roster of PR agencies to help with creating a PR plan, it’s important to identify what problem you are trying to solve and if the solution requires a project based approach a retained fee?

How to be prepared for when a crisis hits

Tuesday 25th July 2017 Issues And Crisis Management Olivia van Dalsen

When running a business, a crisis is the last thing you want to think about. Unfortunately, crises do hit – and they have a nasty habit of doing so when you least expect them. While you might not be able to control what happens to you and your company – or when it happens – you do have control over how to plan for it.

Snapchat for business

Monday 17th July 2017 Social Media

Have you thought about using Snapchat for your business? This application has changed the way consumers and businesses interact, breaking communication barriers through short, targeted grabs of information.

Do you know what the top trends in conferencing are right now?

Thursday 13th July 2017 Hannah Maurice

Events are a unique opportunity to bring together key stakeholders to provide creative input into products and services, and exchange new information for a key purpose. So, how do you keep delegates engaged with the content being presented? We have produced a list of the key trends emerging in the industry to keep you on top of your conference game and your attendees invested!

Landing an internship – three tips to get your foot in the door

Monday 10th July 2017 Elevate Intern

The public relations industry has experienced a steady boom over the past five years due to high demand, and with the communication market in full-force, university graduates everywhere are eager for the opportunity to get their foot in the door.

Five ways to mitigate risk in your business today

Monday 3rd July 2017 Issues And Crisis Management Jackie McRae

Owning or managing a business can be incredibly rewarding, however if you work with products, services, customers, clients, suppliers, staff, shareholders or volunteers - then you’re in the business of risk! Here’s what you need to start thinking about now, to help manage and mitigate potential damage in your business.

Make your conference your next holiday destination in Australia

Friday 26th May 2017 Hannah Maurice

There are several factors to consider when selecting your conference destination. From standard specifications like the number of rooms and delegate capacity, through to accessibility to offsite locations and attendee experiences, Australia has a vast number of venues and Elevate has experienced many of them!