Thought leadership

Elevate Communication named 2017 Small Consultancy of the Year

Sunday 12th November 2017 Mel Deacon

Last Thursday I was honoured to accept our industry’s most prestigious national award for the Australian Small Consultancy of the Year from the Public Relations Institute of Australia (PRIA) at the Sydney Opera House.

Facebook or Workplace. Pick your platform

Wednesday 1st November 2017

Are you keeping up to date with social media trends in business? Have you changed the way you work? Doing the same thing that you have always done, will get you the same results, you’ve always had.

Trimming the fat too soon can make you starve in the long run

Tuesday 24th October 2017 Public Relations

Too often, PR consultants are viewed as the fat in a company’s overhead: the “nice to have but not necessary” component of the balance sheet. When times are tough, public relations is often the first thing cut and that is the worst mistake any company, that wants to stay in business can make.

How to have difficult conversations with your PR team

Tuesday 17th October 2017 Public Relations Jackie McRae

Every relationship has its ups and downs, even professional ones! There will always be the chance for a difference of opinion and unmet expectations to create some waves in an otherwise calm and easy-going relationship.

The power of word of mouth

Monday 9th October 2017 Public Relations Olivia van Dalsen

A picture is worth a thousand words but a single word can kill a brand. In a marketplace that is flooded with endless advertising techniques and approaches, there is one method that has truly stood the test of time: word of mouth.

5 digital marketing tools your business should be using

Friday 29th September 2017 Olivia van Dalsen

Technology is constantly evolving and is continuing to change the way businesses operate and how they reach customers. With so many tools available online, it can be almost impossible to know if you are using the right one for you or if your application is outdated. Even in such a cluttered market, there are a few platforms that stand out from the rest and drive positive results for businesses every day.

When should you adopt a communication strategy and what should it include?

Monday 25th September 2017 Mel Deacon

In deciding when your business or organisation is ready for a communication strategy the simple answer is; there’s no time like right now! It doesn’t matter whether you’re a sole trader or a large business, you have a story to tell, clients or customers to talk to and a community of like-minded individuals to foster.

Networking; more than socialising and canapes

Monday 21st August 2017 Elevate Intern

Networking is sometimes confused with ‘socialising’, but it’s so much more than that. For new graduates, attending seminars about the latest trends in communication, breakfast conferences about new technologies or keynote events provide a unique opportunity to mingle and meet likeminded individuals and expand your network.