Thought leadership
A behind the scenes look at what your PR agency will be doing on your behalf
Explaining to almost anyone who has not worked in the communications industry exactly what PR does is a challenge. Not for a lack of trying, but it’s the unfortunate stigma PR practitioners have been branded with thanks to the likes of Sex & the City, Absolutely Fabulous and any movie making out PR as nothing but cocktails, parties and socialising the night away.
Continue Reading
Five tips to make sure your event runs flawlessly
Is the planning of your annual conference keeping you awake at night? Does your never-ending ‘to do’ list give you heart palpitations? Is every minute of your life currently being taken up with thoughts on your event? Events can be demanding, fast-paced, stressful environments, however, through vast experience and knowledge Elevate has developed five beneficial tips to highlight how we continually deliver our events.
Continue Reading
Award your success with industry recognition
There are so many award opportunities across Brisbane, Queensland and nation-wide that businesses can vie for. These often come with some reflection and forethought required, and time to submit entries, but that reward at the end can be so satisfying. And it lends itself as a great marketing tool to help grow or promote your business as well.
Continue Reading
The dangers of getting left behind in the social media age
As social media continues to rise in popularity, it’s important to evolve with the changes and use each platform to its fullest potential. While most companies have been on the social media bandwagon for several years, the question remains: what is next for social media and what does this spell for PR and marketing practitioners? Because if you’re relying on reusing the same social media strategy, you’re already behind.
Continue Reading
How to make your work event memorable
Are you having difficulty engaging your employees in work events? If you know the right tricks of the trade you can make these functions enjoyable and memorable experiences that your employees remember and want to take part in.
Continue Reading
How technology is impacting the events industry
Space travel and virtual reality sounds more like the opening to a sci-fi movie, when in actual fact it opens a discussion on how technology is impacting the events industry. Like so many industries, technology has a huge part to play in connecting people in the events space, both now and well into the future.
Continue Reading
PR is more than a media release
It’s been 17 years since I opened my first textbook on PR Best Practice. It was the year I turned 18, at a time when Nokia Snake was our only source of entertainment on the go and MSN chat helped us connect to millions around the world. We headed to Kodak to print our negatives and mapped our car journeys using the UBD Refidex; and you could forget getting customer enquiries if you missed your listing in the Yellow Pages that year!
Continue Reading
Passive vs. Active Audiences - Why audiences are smarter than ever in 2017
Our modern culture (and the media) thrives off the internal thrill we get from being informed about the world. Whether it’s breaking stories or local news that makes your ears perk up, the internet offers a wealth of knowledge on a silver platter.
Continue Reading
