Events
Articles
Why attending networking events is important
Networking can be daunting, uncomfortable and feel unnatural, especially if you’ve never attended one before. But there are many reasons why it is important to attend networking events early in your career.
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The importance of networking and maintaining relationships
PR is a multifaceted industry and is host to a variety of responsibilities and tasks that make up the wind and grind of daily work life. But in the midst of deadlines, emails and late nights preparing for client meetings, we tend to forget the importance of networking.
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Promoting an event on a (no) budget
Investing funds when you don’t have funds can be a scary risk. So, this post is for the organisations (think community theatre, services clubs, church groups etc.) who host events or concerts where they need ‘bums on seats’ just to cover costs.
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Mumbrella Comms Con 2019
I had the privilege of spending Thursday, 28 March in Sydney at Mumbrella’s annual Communications Conference, Comms Con.
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Forecasting your event to maximise results
So you're keen to host an event to engage with your key stakeholders to provide a unique, interactive opportunity for face-to-face communication with your customers and partners. First and foremost, you’re paying for our expertise. You wouldn’t (or shouldn’t!) attempt plumbing or legal representation yourself, and the same goes for event management.
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Forecasting your event to maximise results
So you’re keen to hold an event to engage with your key stakeholders to provide a unique, interactive opportunity for face-to-face communication with your customers and partners. But then your preferred agency presents you with their fees to undertake the event – before parking the event in the too hard basket and electing not to hold the event, or deciding an event can’t be that hard to do and you can just get the Admin Assistant to coordinate it, there are a few key areas to keep in mind when you ask what are you actually paying for? And how did they agency arrive at these figures?
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Measuing the value of events – is there a ROI?
Return on Investment (ROI) plays a key role in measuring the success of an event, and hiring a good event planner can help achieve this added value. Measuring the outcome of an event is a key objective that organisations will ask prior to approving. This raises the question on what clients actually benefit from by organising an event, and if there is actually a ROI. Managing a seamless event is the most important KPI for an event planner, however as businesses start to realise there are greater benefits, planners now have the opportunity to strategically coordinate events to create a measurable ROI for clients.
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Forecasting your event to maximise results
So you’re keen to hold an event to engage with your key stakeholders to provide a unique, interactive opportunity for face-to-face communication with your customers and partners. But then your preferred agency presents you with their fees to undertake the event – before parking the event in the too hard basket and electing not to hold the event, or deciding an event can’t be that hard to do and you can just get the Admin Assistant to coordinate it, there are a few key areas to keep in mind when you ask what are you actually paying for? And how did they agency arrive at these figures?
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