Communication Strategy & Planning
Are your PR and Communications activities limited to ad-hoc social media posts and engaging with media only when they contact you?
Too often businesses place high importance on strategies to improve operational efficiencies and pipeline plans for new business development, but forget to strategise the one business area that links the business to the customer – communication.
Communicating with your customers, suppliers, staff, government and other stakeholders requires an intimate understanding of their motivations and behaviours to develop effective messaging. A strategy sets a business up for a successful delivery of this.
A strategy is important to ensure your business’ overarching goals and objectives are aligned with your marketing and communication efforts, so that you can focus entirely on the audience that matters most to your business.
It helps you redefine your stakeholders and target audience, and allows you to workshop key messaging to ensure you are communicating correct information in the right tone to your diverse internal and external audiences.
Before a communication strategy can be developed, our experienced Elevate team will facilitate a strategy discovery session with your key decision makers.
We will help identify:
- Your areas of strength, weaknesses, opportunities and threats
- Your stakeholders and target audience
- Key messages
- Competitors
- Channels of communication
- Media angles and
- KPIs
