Thought leadership
Clients with baggage: what complex stakeholders mean for your next campaign
It’s PR 101, stakeholders have the power to make or break any communication campaign, no matter how ground breaking. You could have the most creative campaign idea with a six-figure budget attached and the most experienced team on the job, but without the support of your client’s core stakeholders, you’ll find yourself fighting a loosing battle.
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Eighteen things to think about in 2018
The world moves quickly and what we thought was relevant in a social media context in 2017 might be completely different in 2018. The challenge for businesses is to stay current and embrace new ideas and new tools quickly so that you get first responder advantage as well as staying nimble and aggressive with your outreach activities.
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Understanding your social media metrics and using them to your advantage
Understanding online consumer behaviour and effectively leveraging that information is one of the key reasons marketers are so successful today. Our behaviour online shapes our digital ‘persona’ and the data gathered through our habits can be compiled into a plethora of information that can be used to target consumers.
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Remember, it’s not about you
With the decline of the news media and the explosion of social media and other digital communication channels we are all publishers and storytellers now.
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Are you clearly communicating who you are?
Having a strong communications plan built on a well thought out strategy with very clear objectives is critical for every brand, this plan drives the narrative of your brand and gives your clients, stakeholders and industry a clear understanding of what your brand is about and what it is doing. This same thinking should be applied to your personal brand and you should be able to answer - what is your narrative and what are your goals and objectives?
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The PR agency of today – how the industry is evolving and what it means for clients!
It’s been more than 50 years since the era of Mad Men’s Hershey’s and Heinz campaigns, where advertising agencies and press offices were sought primarily for branding and reputation management through print, radio and television media. Part of what made this acclaimed television series so watchable, was the fascinating insight into agency life in its infancy.
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The ingredients for a successful agency
As a business owner, I am constantly seeking gems of wisdom to help me navigate the complexities of running an agency. One of the best gems of wisdom I’ve heard has come from Sir Richard Branson, who said, “if you look after your staff, they will look after your customers.” Ever since I on-boarded my first staff member in 2009, employee engagement has been a key driver of our success. Over the past eight years, I have recruited and worked alongside employees of all ages, backgrounds and personality types, and each with their own strengths and areas for improvement. Naturally, some staff have left over the years to pursue other ventures, but almost unheard of in this industry, is that my first time employee is still working with the company.
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10 blogging topics for business success
Is blogging a part of your marketing strategy? Business marketing plans often include media buying, giveaways, activations and sampling as various tactics to raise brand awareness, but sometimes the best marketing channels are owned by the company itself.
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