Thought leadership
PR is no longer just about communicating, it's about extracting
The PR landscape has shifted dramatically over the past five years. Marketing and communications departments are merging, media brag books have been replaced with daily monitoring, and owned channels demand daily, if not hourly content to be created, published and moderated. But if our recent work is anything to go by, we just might be smack bang in the middle of another resurgence for the industry as more businesses compete to take ownership of their data.
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Research finds that TV is Australia's #1 choice for news
Where do you get your news? Working in public relations, I’m always eager to know where people access news and why.
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5 media phone pitching tips
Despite how often journalists insist that they prefer email pitches, the reality is that unless you hit the phones your pitch will most likely vanish into a digital black hole. So, hit the phones we must. But let’s face it, phone pitching can be one of the most thankless jobs in PR. All those well-crafted and earnestly delivered phone pitches only ever being heard by an answering machine.
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All I want for Christmas is some good PR
The festive season is almost upon us, and personally, I have always loved the excitement Christmas brings – what’s not to love about lights, late night shopping and carols in the park!
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3 ways to make your staff your brand advocates
Before you start looking at ways to reach new audiences through advertising or influencers, start by looking at your internal staff and team. Employees can be your best advocates because they already know the in’s and out’s of the business, understand the brands’ values and vision, and are motivated to work towards a common goal that the company has for the business.
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How to find a PR agency in Brisbane
If you’re in Brisbane and looking for PR agencies, you’re in luck! From global conglomerates to boutique PR and freelancers, there really is something for everyone in the River City. But with so many choices, where do you start? If you’re a medium to large business, you will want to make sure your PR counsel has all 3 Cs to support you – capability, capacity and connection.
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Tips for graduates
Are you ready to graduate this semester or recently graduated? Congratulations, you’ve made it to the real world! You’ve finished your undergraduate degree - done the hard yards of writing assignments and exams, completed a few internships here and there, worked a part-time job and somehow managed to pass all your subjects.
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A little can go a long way when it comes to content generation
You may have a blog page to manage, five social media platforms to coordinate and ten Tier One journalists on your media list to pitch, but that doesn’t mean you need to find something new to say for each.
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