Thought leadership

How to get your dream journo to swipe right on your next pitch

Wednesday 11th April 2018 Chloe Fitzgerald

Conducting media relations in today’s saturated media landscape can some days be as tricky as trying to find your dream partner on a dating app. You’ll spend time and effort trying to perfect your opening line, stalk their profile and battle with yourself over the ‘just right’ way to get their attention without coming off too needy… only to have that dream journalist never return your call.

The value of an opinion told well

Monday 19th March 2018 Public Relations, Writing, Opinion Pieces, Communication, Maree Butterworth

In PR, we work with brands day in and day out, with our strategy underpinned by how we can raise awareness of our client’s brand, usually through profiling a company spokesperson, product or service via media or through other stakeholder channels.

Using Facebook advertising to grow your brand

Monday 12th March 2018 Digital, Public Relations, Digital Marketing. Social Media Olivia van Dalsen

With over 15,000,000 monthly users in Australia alone, Facebook is an online channel for businesses to reach their customers in a way that didn’t exist 15 years ago. With almost everybody having access to the internet - whether through a mobile phone, tablet, watch or computer – businesses have the opportunity to connect with their audiences like never before.

The Importance of Voice, Tone and Style

Monday 5th March 2018 Public Relations Caitlin Ferguson

Growing up, we often hear the phrase ‘it’s not what you say, but how you say it that really matters’. Fast forward to the digital era of public relations and this phrase has never been more relevant in the age of digital technology. Brand identity is made up of voice, tone and style – often these are used interchangeably to achieve different communication goals for your brand.

The process behind a successful EDM

Monday 26th February 2018 Public Relations, EDM, Internal Communications Hannah Maurice

Electronic Direct Mail (EDM) is one of the key marketing tools that companies and brands can use to directly connect with their stakeholders on a personal level. EDM campaigns can either be used to interact with internal members or to external corporate members and potential customers. EDMs are crafted to generate brand awareness, create traffic, increase new sales or leads, and provide the business an opportunity to grow by keeping communication lines open and transparent to stakeholders with updates, announcements, and offers they can easily access.

The difference between an issue and a crisis

Monday 19th February 2018 Issues And Crisis Management, Public Relations Jose Abad

When turbulence strikes your organisation, it can be easy to misinterpret the situation as a crisis. Any matter that is out of the ordinary to every day operations can feel like a crisis, when often it is an issue that can, with the correct management, avoid escalation into a full-blown crisis.From a communications viewpoint, it’s essential to correctly identify the situation, as crises and issues are dealt with in different ways.

The one low cost marketing tactic businesses often overlook

Monday 12th February 2018 Public Relations Jackie McRae

Your marketing strategy (Don’t have one? Chat to us!) likely has social media tactics, advertising budgets and seasonal campaigns planned for the year ahead, but it could be missing an easy, low cost activity that can reap long term benefits.

Measuring the value of events – Is there a ROI?

Monday 29th January 2018 Public Relations, Events, Return On Investment Hannah Maurice

Return on Investment (ROI) plays a key role in measuring the success of an event, and hiring a good event planner can help achieve this added value. Measuring the outcome of an event is a key objective that organisations will ask prior to approving. This raises the question on what clients actually benefit from by organising an event, and if there is actually a ROI.