Websites
How to design a quality website
Websites sell, and for many businesses they are the first port of call for potential customers as they seek information. The Gomez Report found 88% of online visitors are less likely to return to a site after a bad experience. So a good first impression is key, and this must be paired with enticing, digestible content placed across an easy to navigate site.
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Great Website Design - The Importance of First Impressions
When someone visits your website, it gives them an immediate taste of what your business is all about, which is why the first impression is so important. Just like a job interview, you always want to put your best foot forward and present well, so, why should your website be any different?
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Spring clean your systems and processes for a healthy FY20
This time of year always motivates us to do a little spring cleaning around the house to revitalise, organise and minimise, but there’s no reason this overhaul should be confined to our homes. If you’re anything like me and bring work home, then you will find by spring cleaning your commercial systems and processes, home life should become just that – more home, less work.
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Share more with Instagram TV
FACT: Younger people are watching less TV and more digital content with some commentators predicting that by 2021 mobile video will account for 78% of all mobile data traffic.
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If content is king, this is his queen
A strong social media presence seems to be essential for any successful brand, big or small. Never before has there been such a direct channel to build the face of your business; social media offers the opportunity to precisely curate how your brand is perceived by your audience.
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PR is no longer just about communicating, it's about extracting
The PR landscape has shifted dramatically over the past five years. Marketing and communications departments are merging, media brag books have been replaced with daily monitoring, and owned channels demand daily, if not hourly content to be created, published and moderated. But if our recent work is anything to go by, we just might be smack bang in the middle of another resurgence for the industry as more businesses compete to take ownership of their data.
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All I want for Christmas is some good PR
The festive season is almost upon us, and personally, I have always loved the excitement Christmas brings – what’s not to love about lights, late night shopping and carols in the park!
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Why PR is an awesome industry to work in
Today the representation of the PR industry is often dramatised, particularly in Hollywood where practitioners like Sex and the City’s Samantha Jones utilise billable hours attending A-list parties and rubbing shoulders with the likes of Brangelina (may they rest in peace). This is not even close to being true but I remain a huge advocate for the public relations industry as being a highly rewarding industry that deserves the cinematic hype.
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