Thought leadership
Understanding social media
Social media has transformed the way we communicate with each other, and has become a gage of how businesses of all sizes tap into their customers. Most companies now have a presence on social media, as their target demographics are readily streaming information daily through applications such as Facebook and Twitter.
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Social Media Strategy – Snapchat
Snapchat presents a relatively new platform for businesses to tell their story instantaneously, creating a visual aesthetic for a brand while also connecting with consumers on a personal level.
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Considering going digital? Why it’s a no brainer to get on social media
With over three billion Internet users and more than two billion active social media accounts, it’s never been easier for businesses to communicate and engage with stakeholders online. If you’re tossing up whether social media is worthwhile for your business, our Communication Coordinator Chloe shares a couple of reasons why it’s a no brainer to get on social media.
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5 PR practices that should be in your Marketing Plan
I find it fascinating that with working to achieve similar goals and objectives for clients as their marketing strategy, PR is still seen as an afterthought, separate to the marketing budget.
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Measuring success in public relations – Is PR worth it?
In today’s digital age everyone is constantly bombarded with social interaction, making public relations (PR) more important than ever before. However, justifying investment in PR based on tangible Return On Investment (ROI), can often be hard to quantify, so i’ve put together five questions you can ask to ascertain the true value of a targeted PR campaign, which can realistically assist in achieving your business objectives.
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How to know if your PR pitch is all smoke and mirrors
While I have no doubt my fellow PR professionals are competent in delivering PR, sometimes I think the thrill of pitching for a client with a great brand or product gets in the way of delivering the best strategy for the client, that is, they get caught up in pitching the best ideas and fail to deliver the basics on time, on budget and accurately.
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'Clickbait' vs authentic content - why quality PR is important in achieving business objectives
These days, it seems no publication is immune to the clickbait virus. Nearly every article you turn to has a sensationalised headline like “what this mother did will SHOCK you” or “nine people you won’t believe actually exist”, which almost guarantees you head to their website.
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How you can make the most of media coverage
Media coverage may not change who you are, but it can certainly change who people think you are. Whether you’ve won an award and have suddenly been deemed an expert, or you’ve received negative coverage and are scrambling to grasp the shattered pieces of your reputation, publicity can make or break individual and corporate business prospects by swaying public opinion.
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