Have you thought about using Snapchat for your business?
For those of you not familiar with Snapchat, this mobile application allows users to send a short video or image that ‘self-destructs’ after a specific time period, ranging from one to 10 seconds. This application has changed the way consumers and businesses interact, breaking communication barriers through short, targeted grabs of information.
The platform can be used in a variety of ways to create engaging content. It needs to be concise and snappy, and is a great way to showcase corporate culture and personality or provide exclusive background for live events, product launches, trade shows and special events.
Snapchat is widely used by millennials and, if your target market includes this demographic, it should form part of your digital tool kit. At the very least, you should make sure to register your company name across the platform as a form of brand protection.
If you are looking to revamp your business’ social presence, here are my top three content suggestions for using Snapchat for your brand:
Give your company a face
A company is only as good as its employees, and consumers value the people working behind the scenes. Give your staff the log in details and let them showcase what their day is like. This will help build your brand as an employer of choice, and a brand consumers want to engage with.
Alternatively, partner with highly engaged influencers or personalities and let them take over your brand for the day. Have fun with the filters and let people become familiar with your brand. This is an excellent way to engage your audience and give them an ‘up close and personal’ experience.
Tailor your content
Social media’s user behaviour capturing capabilities allows consumers to track your brand’s location and daily movements, assessing your every move. With your privacy slowly disappearing, you might as well use it to your advantage. If you are hosting an event or working in a specific location, think about using a digital geo-filter. These filters are special overlays that can be used at defined geographical locations, allowing anyone in the area to swipe to access them. They can then send this branded content to their friends or add it to their personal story, meaning the content can be viewed repeatedly within a 24 hour time frame.
Frame it correctly
Make sure your content is vertical to ensure your content is best captured. This allows you to add text over your images and further communicate your key messages. Plan your Snapchat content just like you plan any other content. Make sure to talk to the camera and add your personality to your brand - the best snaps are those with a sense of humour, those that add flair and creativity and those that provide a personal and unique perspective.
A good starting point is to do a little digging and find out what your competitors are doing. Understanding how they use Snapchat and how they communicate with their audience is essential in creating captivating content that will engage your brand’s consumers.
If you are interested in taking your social media to the next level and want to learn what Snapchat can do for your brand, contact Elevate for an obligation free chat on �(07) 3180 3666.
Tags: Social Media
