Strategy
Why you should ask about a Newsroom schedule?
In order to succeed as a Public Relations (PR) practitioner, good relationships are vital. As Elevate’s Media Director, one of the most important groups of people for Mark Henderson to build relationships with are journalists.
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Why marketing automation is critical for your business in 2020
If automation is something you haven’t heard of or if your business has not yet adopted some level of automation, here are four major benefits of having your marketing program automated in 2020.
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The Benefits of a Strategy Session
What is the first step to creating a successful communication strategy for your business? Here’s what you need to know about strategy workshops and why your business will benefit from conducting a strategy session in 2020.
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New Year's resolutions for businesses
Whether you call them resolutions, goals, motivations or a vision, the new year often brings with it a sense of renewal, fresh beginnings and a chance to wipe the slate clean and start as you intend to finish. What would it look like if we applied New Years resolutions to the business world?
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How to cut jargon and communicate with clarity
Does your writing resemble word salad? Here’s how get your message across.
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The difference between strategy and tactics
Here is simple way to think about the difference between strategy and tactics when developing your communications.
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5 content marketing mistakes you're probably making
Everyone has clued on to the importance of content marketing but there’s more to an effective strategy than writing a blog or recording a video and picking a platform to upload it to.
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When should you adopt a communication strategy and what should it include?
In deciding when your business or organisation is ready for a communication strategy the simple answer is; there’s no time like right now! It doesn’t matter whether you’re a sole trader or a large business, you have a story to tell, clients or customers to talk to and a community of like-minded individuals to foster.
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