Thought leadership
How to turn your company's stories into positive media coverage
Everyone has a story to tell, and my years as a journalist convinced me that good leads can turn up in the least likely places. Nowadays, as a PR professional, I’m still on the lookout for the compelling stories that will help companies share their unique and engaging stories with their audience.
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How to become the go-to authority for advice in your industry
Want to know how Michelle Bridges became the face of the fitness industry, Dr Chris Brown became the expert on animals, and Todd Sampson became the celebrity of the advertising world? PR!
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3 tips to enhance your LinedIn profile
LinkedIn is the best form of communication for any professional; starting off as a networking and job-hunting tool, it is now the go-to-platform for professionals of all ages, careers and industry types to use for content sharing, marketing, advertising, PR, and research.
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Using the power of PR to support your event
Organising an event of any scale is a challenge. Between booking the venue, deciding on a theme and organising suppliers there’s the added pressure of promotion and making sure people show up. Cue the nerves!
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How to amplify your message via networks
When you’re trying to get your message out, it can sometimes seem like you’re yelling into the void. With the internet and the decline of mass media, it can be hard to get the right messages to the right people.
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Do B2Bs need a social media presence?
It’s easy to see why companies with a Business to Consumer model should have a major social media presence to engage directly with their consumers. But the question is, should a company with a Business to Business model also invest in a social media program? The answer is yes, and here’s why.
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Build your PR strategy and the audience will come
The art of business is a Catch 22, isn’t it? You need sales to be able to invest in PR, but you’ve decided you need PR to get the traffic in the first place!
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If content is king, this is his queen
A strong social media presence seems to be essential for any successful brand, big or small. Never before has there been such a direct channel to build the face of your business; social media offers the opportunity to precisely curate how your brand is perceived by your audience.
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