Thought leadership
The importance of voice, tone and style
Growing up, we often hear the phrase ‘it’s not what you say, but how you say it that really matters’. Fast forward to the digital era of public relations and this phrase has never been more relevant in the age of digital technology. Brand identity is made up of voice, tone and style – often these are used interchangeably to achieve different communication goals for your brand. In these situations, the tone of your voice governs how you express yourself in writing, with the content and style of written communication the means of what you say. Visual content is equally as important for showcasing your brand identity – if your visual content doesn’t match your brand conversation, this can often lead to inconsistencies in your delivered communication.
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Using Facebook advertising to grow your brand
When meeting potential clients, a notion that seems to keep surfacing in conversations is the impression that Facebook as a social platform, is limited in its capabilities; a platform only good for pictures of your family and your best friend’s latest status update.
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The value of an opinion told well
In PR, we work with brands day in and day out, with our strategy underpinned by how we can raise awareness of our client’s brand, usually through profiling a company spokesperson, product or service via media or through other stakeholder channels.
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Change your brand perception in 5 steps
Changing the public’s perception of your business after negative press, bad customer reviews or internal issues seems like mission impossible. Often brands avoid publishing any content in fear of fuelling the fire, but it’s a Catch-22 because if you don’t control your message, everyone else will.
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Creating your personal brand
Do you know your personal brand? Do you have a clear perception of your professional values, goals and personality? Personal branding is the key to opening professional doors and positioning yourself on the best track for success in your industry.
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How to upskill in PR
The communications industry is one of the most versatile industries, and no longer is it enough to be skilled in only one area like public relations anymore. Many businesses seek personnel to be experienced in a number of fields such as media relations, analytics reporting and advertising or crisis communications, marketing and events.
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Social media resolutions for next financial year
So what are your social media resolutions for yourself or your company this financial year? Have you given them any thought? Elevate’s Communication Director, Dr Amanda Olsson offers her top tips for the 2018-2019 financial year.
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5 content marketing mistakes you're probably making
Everyone has clued on to the importance of content marketing but there’s more to an effective strategy than writing a blog or recording a video and picking a platform to upload it to.
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