If content is king, this is his queen

A strong social media presence seems to be essential for any successful brand, big or small. Never before has there been such a direct channel to build the face of your business; social media offers the opportunity to precisely curate how your brand is perceived by your audience.  

The problem? Attaining an audience to pay attention in the first place.  

Sure, for certain businesses an audience comes free of charge – the likes of sporting teams, cute cupcake cafes, independent designer labels seem to have a social following from day dot. Their businesses naturally lend themselves to being ‘gram-worthy’.  

Unfortunately, not all businesses possess this intrinsic social media appeal, though they still need to strive to build a strong digital presence. The most obvious path to success is posting high quality, engaging content, and there’s no denying that this is an essential element of a strong brand profile.  

However, that’s just what it is, one element.  

Consistency is Queen 

Equally as imperative is the regularity with which you post said content – consistent content is Queen.  

To build a social media following, you need to keep the content coming. Think of it like pedalling a push bike; stoking a fire; to build a brand, it’s essential that your brand’s social channels are outputting content with regularity. That means you’re posting on all channels more day’s than you don’t. 

This may sound a piece of cake, but then you consider the other tasks in your schedule to manage the marketing of your business. Suddenly, finding the time to regularly sit down and create a worthwhile social schedule may not take priority in your day. But without that regular scheduling, your brand has plenty to lose.  

Think about your own behaviour as a social media user: would you consider following a page that hasn’t published a single post in weeks or months? Your assumption is that they’re probably inactive, therefore not worth following. When you go months, weeks, or even a few days without posting, then you’re almost guaranteeing that you’re forgoing potential followers. Not only that, but you’re failing to engage your existing followers as well. So, to successfully grow your brand, and to avoid losing your existing followers, you must employ a consistent schedule of content. 

For many, this may not come as simply as it would if they had pink cupcakes or peak athletes to photograph. If you find yourself falling into the category of struggling to find more than two worthy, relevant posts per week, then consider these tips to boost your content output.

1. Celebrate your business wins 

Your existing audience follows you for a reason – they appreciate and are interested in your business. So why not encourage this interest? Share your business wins, whether it’s an addition to your team, an internal promotion or whether it's an exciting new piece of equipment you’ve purchased.

2. Keep an eye for timely days 

Make sure you’ve got your eye out for any days of the year celebrating something industry related. This could be anything from International Take Your Pet to Work Day, or it could be National Coffee Day. As long as it’s relevant, build it into your social schedule to keep up those regular posts. Take a look here to find important dates. 

3. Sneak Peeks 

This is the most effective way to show the personal aspect to your brand. Sneak peaks could be boomerangs of office antics, team members’ birthdays, or even celebrating personal achievements outside of work. People are interested in people, and this sort of content is a great way to remind your following that at the end of the day, your brand consists of real, tangible people – not a soulless corporation.  

If you’re looking to build your brand through your digital and social media presence, then give the good people here at Elevate a call on 3180 3666.