Thought leadership
How to prevent the expiration date of your business
With the speed of change accelerating, corporate longevity is on the decrease. By 2027 Innosight’s biennial Corporate Longevity Forecast has predicted that the average company will only last 12 years.
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How to make flexible working work for you and your team
Flexism, a term coined by Vanessa Vanderhoek at Career Inside Track, deserves more attention by the corporate C-Suite who set and encourage workplace culture. With today being Flexible Work Day (#FWDay 2018), there’s no better time to shine the spotlight on its benefits and rewards.
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Understanding your social media metrics and using them to your advantage
Understanding online consumer behaviour and effectively leveraging that information is one of the key reasons marketers are so successful today. Our behaviour online shapes our digital ‘persona’ and the data gathered through our habits can be compiled into a plethora of information that can be used to target consumers.
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Eighteen things to think about in 2018
The world moves quickly and what we thought was relevant in a social media context in 2017 might be completely different in 2018. The challenge for businesses is to stay current and embrace new ideas and new tools quickly so that you get first responder advantage as well as staying nimble and aggressive with your outreach activities. You need to jump to new platforms and tools at the same time that your customers do, so you don’t get left behind by them using outdated platforms and tools to reach dwindling audiences.
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Clients with baggage: what complex stakeholders mean for your next campaign
It’s PR 101, stakeholders have the power to make or break any communication campaign, no matter how ground breaking. You could have the most creative campaign idea with a six-figure budget attached and the most experienced team on the job, but without the support of your client’s core stakeholders, you’ll find yourself fighting a loosing battle.
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Measuing the value of events – is there a ROI?
Return on Investment (ROI) plays a key role in measuring the success of an event, and hiring a good event planner can help achieve this added value. Measuring the outcome of an event is a key objective that organisations will ask prior to approving. This raises the question on what clients actually benefit from by organising an event, and if there is actually a ROI. Managing a seamless event is the most important KPI for an event planner, however as businesses start to realise there are greater benefits, planners now have the opportunity to strategically coordinate events to create a measurable ROI for clients.
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The one low cost marketing tactic businesses often overlook
Your marketing strategy (Don’t have one? Chat to us!) likely has social media tactics, advertising budgets and seasonal campaigns planned for the year ahead, but it could be missing an easy, low cost activity that can reap long term benefits.
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The process behind a successful EDM
Electronic Direct Mail (EDM) is one of the key marketing tools that companies and brands can use to directly connect with their stakeholders on a personal level. EDM campaigns can either be used to interact with internal members or to external corporate members and potential customers. EDMs are crafted to generate brand awareness, create traffic, increase new sales or leads, and provide the business an opportunity to grow by keeping communication lines open and transparent to stakeholders with updates, announcements, and offers they can easily access.
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