3 tips to enhance your LinedIn profile

LinkedIn is the best form of communication for any professional; starting off as a networking and job-hunting tool, it is now the go-to-platform for professionals of all ages, careers and industry types to use for content sharing, marketing, advertising, PR, and research.

LinkedIn is also seen as an online resume or CV and reflects the way you brand yourself for your peers and other industry leaders. Therefore, it means that a number of people are seeing your posts and profile, and it needs to be a direct reflection of who you want to be perceived as.

To ensure your profile is professional-ready, here are three key tips to help enhance your LinkedIn brand:

1. Take time in communicating who you are as a professional

Your profile demonstrates your work and educational history and is a good indicator of your skillset and work ethic. This is often the first page an employer or professional in your industry will view, so it’s imperative to highlight who you are as a professional and communicate this clearly. As mentioned earlier, your LinkedIn profile can easily be another form of your ‘resume’, and when writing your resume, it’s necessary to put a great deal of effort into how you perceive yourself and your business – so if it takes a few hours to make it perfect, then so be it! This profile is available to be seen by anyone and everyone. 

2. Engage, interact and react 

Whether you are a CEO of your own business or a freshly graduated student looking for work, it’s important to make time at least once a week to comment, like, share or publish content to your page to keep your audience engaged and interacting with your profile. Publishing content that is either related to your industry or you find interesting to grow your brand is a great way to start a conversation and show that you are a thought leader and a proactive professional. Easy ways to start engaging in LinkedIn is reposting your business’ posts to increase reach and highlight the work you do and show the value of your business to your connections.

3. Be strategic

Once you start defining who you are online and engaging with your connections, it’s time to start being strategic with your profile! When posting content, it’s good to get in the habit of tagging either organisations, people, words or phrases to encourage reach and engagement in your post. Tagging helps position you as being linked to that ‘brand’ or ‘identity’ which can position yourself in a better light by being ‘connected’ or ‘working in line’ with a certain word or phrase. This also provides you with the opportunity to reach out to professionals in a different and informal way.

If you’re looking for further tips to enhance your digital presence, read more on our social blogs to help position yourself as an industry professional in the online space.