5 content marketing mistakes you're probably making

Everyone has clued on to the importance of content marketing but there’s more to an effective strategy than writing a blog or recording a video and picking a platform to upload it to.

Despite your valiant efforts, you could be undoing all your hard work by making some of the small mistakes below.

1. You’re choosing quantity over quality

It’s easy to get caught up in generating SEO-optimised content that you start creating your content around keywords instead of focusing on providing high-quality information to your target audience.

Google's algorithms dismiss copy that's stuffed with keywords and churning out low-quality content is going to degrade your audience's trust. That's why it's critical to make sure all the content you publish is truly useful for your target audience.

2. You’re just using one platform

Content can take on so many more forms than just blogging and diversifying across platforms means you are going to appeal to a larger audience. So, if you really want your message to be heard, you need to make sure you’re covering all bases.

Here are a few suggestions of different ways to display your content:

• Blogs
• Webinars
• Infographics
• eBooks or whitepapers
• Videos
• Podcasts

3. You’re not optimising your content

What good is compelling content if it can’t be found? Through content optimisation, you are providing essential data that search engines will use to determine what your content is all about. Search engines then use this information to generate search results that display for relevant keyword terms or phrases.

Content in the form of text, images, videos, and news is all included are these search results, so you should be optimising all types of content you are producing.  

4. You’re inconsistent

Your content creation needs to be consistent to be successful. If you are only posting once in a blue moon, your followers are not going to take you seriously. This is why having a content calendar is imperative.

A basic schedule illustrating what you’ll post when, and to which platform is all you’ll need. You might find that sticking to the schedule is easier than you think, and it will ensure your readers and followers have a steady stream of useful content.

5. You’re not tracking your results

If you’re not tracking your results, how do you know what’s working or make decisions on your next content strategy? Tracking data such as click-through rates, unique visitors, time on page, bounce rate, and conversions is critical for learning what works (and what doesn't) and refining your strategy over time.

If you’ve just realised that you’re guilty of any of the above content marketing crimes don’t panic, now is the perfect time to evaluate, change and evolve!

Speak to the Elevate Communication team on 07 3180 3666 about how we can help strengthen your content marketing strategy and achieve your goals today!