Creating your personal brand

Do you know your personal brand? Do you have a clear perception of your professional values, goals and personality? Personal branding is the key to opening professional doors and positioning yourself on the best track for success in your industry.

Every individual will develop their personal brand dependent on their industry. For creatives, you may like to express your quirky sense of style or showcase your craft on social media. For corporate professionals, your personal brand may be the association people have when they hear your name. For everyone in between- it could be the tweet you posted, your new Facebook status update or your early morning conversation with your boss before work.

Here’s a few tips to establish the brand called ‘you’:

1. Personality

 The foundation of your brand lies within your personality and what makes you tick professionally. Ask a trusted colleague, friends or family to help develop a list of attributes that people associate with you. It is important to understand your strengths and weaknesses when developing your personal brand, and knowing these will assist with future career opportunities.

2. Power of social media

 Perception is everything when people view your social media platforms. Cultivate a strong personal brand on your social mediaby following influencers you admire, post content that aligns with your values, and ensure your social profiles reflect your professional attitude. Showcase your personality and add value to conversations around your industry.

3. Influencers

 Who are the people you aspire to be in your field? Choose three key people and research their personal brand. If you’re in tech, think along the lines of Mark Zuckerberg or Bill Gates. Looking to climb the corporate ladder? Envision people like Emma Isaacs or Maile Carnegie as your career inspirations. It’s easy to be inspired in your career and benchmarking your own achievements with the help of someone you admire in your industry will keep you determined and focused.

4. Passion and interests

 The foundation of a compelling personal brand is one where you showcase your passion for what you do. Be clear about what you like and what you represent, both in person and online. Do you value volunteering your time to charity? Make sure you voice your volunteering interest and demonstrate your extra-curricular activity. Employers want to see if you will fit their corporate culture when they search for their new recruits, and the best way to do this is by demonstrating your passions and interests.

Are you looking to build your own personal brand?

If you want to learn more about how the Elevate team can deliver a powerful brand for you, contact Elevate today on (07) 3180 3666 or info@elevatecom.com.au or read some more blogs about personal branding a brand reputation here: