Thought leadership
10 blogging tips for success
Is blogging a part of your marketing strategy?
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The ingredients for a successful agency
As a business owner, I am constantly seeking gems of wisdom to help me navigate the complexities of running an agency. One of the best gems of wisdom I’ve heard has come from Sir Richard Branson, who said, “if you look after your staff, they will look after your customers.”
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The PR agency of today - how the industry is evolving and what it means for clients!
It’s been more than 50 years since the era of Mad Men’s Hershey’s and Heinz campaigns, where advertising agencies and press offices were sought primarily for branding and reputation management through print, radio and television media. Part of what made this acclaimed television series so watchable, was the fascinating insight into agency life in its infancy.
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Are you clearly communicating who you are?
Having a strong communications plan built on a well thought out strategy with very clear objectives is critical for every brand, this plan drives the narrative of your brand and gives your clients, stakeholders and industry a clear understanding of what your brand is about and what it is doing. This same thinking should be applied to your personal brand and you should be able to answer - what is your narrative and what are your goals and objectives?
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Remember, it's not about you
With the decline of the news media and the explosion of social media and other digital communication channels we are all publishers and storytellers now.
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Disaster recovery for business
The time it takes to get your business back up and running after an event is critical. Every day that is lost increases the likely hood of business failure. According to the Federal Emergency Aid Agency (FEMA), 71% of business are no longer operating just 2 years after a disaster. Smaller businesses, who are less likely to have been able to pick up the pieces after a significant event, have a higher failure rate.
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The one low cost marketing tactic businesses often overlook
Your marketing strategy (Don’t have one? Chat to us!) likely has social media tactics, advertising budgets and seasonal campaigns planned for the year ahead, but it could be missing an easy, low cost activity that can reap long term benefits.
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The difference between an issue and a crisis
When turbulence strikes your organisation, it can be easy to misinterpret the situation as a crisis. Any matter that is out of the ordinary to every day operations can feel like a crisis, when often it is an issue that can, with the correct management, avoid escalation into a full-blown crisis.
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