Public Relations
Articles
How to amplify your message via networks
When you’re trying to get your message out, it can sometimes seem like you’re yelling into the void. With the internet and the decline of mass media, it can be hard to get the right messages to the right people.
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Build your PR strategy and the audience will come
The art of business is a Catch 22, isn’t it? You need sales to be able to invest in PR, but you’ve decided you need PR to get the traffic in the first place!
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If content is king, this is his queen
A strong social media presence seems to be essential for any successful brand, big or small. Never before has there been such a direct channel to build the face of your business; social media offers the opportunity to precisely curate how your brand is perceived by your audience.
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PR is no longer just about communicating, it's about extracting
The PR landscape has shifted dramatically over the past five years. Marketing and communications departments are merging, media brag books have been replaced with daily monitoring, and owned channels demand daily, if not hourly content to be created, published and moderated. But if our recent work is anything to go by, we just might be smack bang in the middle of another resurgence for the industry as more businesses compete to take ownership of their data.
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Research finds that TV is Australia's #1 choice for news
Where do you get your news? Working in public relations, I’m always eager to know where people access news and why.
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5 media phone pitching tips
Despite how often journalists insist that they prefer email pitches, the reality is that unless you hit the phones your pitch will most likely vanish into a digital black hole. So, hit the phones we must. But let’s face it, phone pitching can be one of the most thankless jobs in PR. All those well-crafted and earnestly delivered phone pitches only ever being heard by an answering machine.
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All I want for Christmas is some good PR
The festive season is almost upon us, and personally, I have always loved the excitement Christmas brings – what’s not to love about lights, late night shopping and carols in the park!
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3 ways to make your staff your brand advocates
Before you start looking at ways to reach new audiences through advertising or influencers, start by looking at your internal staff and team. Employees can be your best advocates because they already know the in’s and out’s of the business, understand the brands’ values and vision, and are motivated to work towards a common goal that the company has for the business.
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