Public Relations
Articles
The benefits of Evergreen Content
So, the beautifully written media release or planned social media posts have been put on hold due to a product issue or because you want more time to review it and you’re suddenly without any content. What do you do? This is where evergreen content comes in.
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Five marketing tactics for businesses
There are many tried and proven marketing tactics that even the most time and cash poor small to medium sized businesses can successfully implement to give their marketing a boost.
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Get the most out of your PR
I’m a PR pro who specialises in strategy development, copywriting and media relations, and yet I spend a good portion of my working life managing PA, BD and even HR issues for clients.
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How will AI benefit the communications industry?
Artificial intelligence (AI) is the development of computer systems that can perform tasks normally required by human intelligence. AI has seen a rapid growth in the everyday lives of humans across the planet – from digital assistants like Siri and Alexa to ride sharing apps such as Uber and Lyft, to Google AI-powered predictions. However, AI still has a looming stigma over its head around employment and poses the question, ‘How much longer do we have at our current workplaces?’
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How to prevent the expiration date of your business
With the speed of change accelerating, corporate longevity is on the decrease. By 2027 Innosight’s biennial Corporate Longevity Forecast has predicted that the average company will only last 12 years.
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How to make flexible working work for you and your team
Working in a largely female dominated industry, and with my recruitment strategy seeking more senior staff at the time, I realised I was trying to find the right candidate that ticked every box. I wanted experience in a number of disciplines and wanted to attract people at the top of their game. People who could think big and deliver bigger. And I assumed they could do all this within the confines of our 8am to 5:30pm work day, in the office where I could see them and they could access me directly.
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Tips for graduates
Are you ready to graduate this semester or recently graduated? Congratulations, you’ve made it to the real world! You’ve finished your undergraduate degree - done the hard yards of writing assignments and exams, completed a few internships here and there, worked a part-time job and somehow managed to pass all your subjects. You may have even found an awesome grad job after university or are currently in the process of looking for one.
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How to get your dream journo to swipe right on your next pitch
Conducting media relations in today’s saturated media landscape can some days be as tricky as trying to find your dream partner on a dating app. You’ll spend time and effort trying to perfect your opening line, stalk their profile and battle with yourself over the ‘just right’ way to get their attention without coming off too needy… only to have that dream journalist never return your call.
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