Public Relations
Articles
How to find a PR agency in Brisbane
If you’re in Brisbane and looking for PR agencies, you’re in luck! From global conglomerates to boutique PR and freelancers, there really is something for everyone in the River City. But with so many choices, where do you start? If you’re a medium to large business, you will want to make sure your PR counsel has all 3 Cs to support you – capability, capacity and connection.
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Tips for graduates
Are you ready to graduate this semester or recently graduated? Congratulations, you’ve made it to the real world! You’ve finished your undergraduate degree - done the hard yards of writing assignments and exams, completed a few internships here and there, worked a part-time job and somehow managed to pass all your subjects.
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A little can go a long way when it comes to content generation
You may have a blog page to manage, five social media platforms to coordinate and ten Tier One journalists on your media list to pitch, but that doesn’t mean you need to find something new to say for each.
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The importance of time management
Time management is critical when being a team leader or being part of a team. Being able to manage your time is a significant skill because you may be dealing with a range of stakeholders such as clients, customers, suppliers or internal staff, and you need to be able to know when work deadlines are or when to be at the right place at the right time.
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How to prevent the expiration date of your business
With the speed of change accelerating, corporate longevity is on the decrease. By 2027 Innosight’s biennial Corporate Longevity Forecast has predicted that the average company will only last 12 years.
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How will AI benefit the communications industry?
Artificial intelligence (AI) is the development of computer systems that can perform tasks normally required by human intelligence. AI has seen a rapid growth in the everyday lives of humans across the planet – from digital assistants like Siri and Alexa to ride sharing apps such as Uber and Lyft, to Google AI-powered predictions. However, AI still has a looming stigma over its head around employment and poses the question, ‘How much longer do we have at our current workplaces?’
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5 content marketing mistakes you're probably making
Everyone has clued on to the importance of content marketing but there’s more to an effective strategy than writing a blog or recording a video and picking a platform to upload it to.
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Increase your product sales with Instagram
I’m sure as you scroll through your Instagram feed, you are starting to see more and more of your favourite retail brands post content with little shopping bags in the corner of the picture. This is the future of online shopping and it’s called shoppable posts by Instagram.
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