Public Relations
Articles
Change your brand perception in 5 steps
Changing the public’s perception of your business after negative press, bad customer reviews or internal issues seems like mission impossible. Often brands avoid publishing any content in fear of fuelling the fire, but it’s a Catch-22 because if you don’t control your message, everyone else will.
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Creating your personal brand
Do you know your personal brand? Do you have a clear perception of your professional values, goals and personality? Personal branding is the key to opening professional doors and positioning yourself on the best track for success in your industry.
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How to upskill in PR
The communications industry is one of the most versatile industries, and no longer is it enough to be skilled in only one area like public relations anymore. Many businesses seek personnel to be experienced in a number of fields such as media relations, analytics reporting and advertising or crisis communications, marketing and events.
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How will AI benefit the communications industry?
Artificial intelligence (AI) is the development of computer systems that can perform tasks normally required by human intelligence. AI has seen a rapid growth in the everyday lives of humans across the planet – from digital assistants like Siri and Alexa to ride sharing apps such as Uber and Lyft, to Google AI-powered predictions. However, AI still has a looming stigma over its head around employment and poses the question, ‘How much longer do we have at our current workplaces?’
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How to prevent the expiration date of your business
With the speed of change accelerating, corporate longevity is on the decrease. By 2027 Innosight’s biennial Corporate Longevity Forecast has predicted that the average company will only last 12 years.
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Eighteen things to think about in 2018
The world moves quickly and what we thought was relevant in a social media context in 2017 might be completely different in 2018. The challenge for businesses is to stay current and embrace new ideas and new tools quickly so that you get first responder advantage as well as staying nimble and aggressive with your outreach activities. You need to jump to new platforms and tools at the same time that your customers do, so you don’t get left behind by them using outdated platforms and tools to reach dwindling audiences.
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Clients with baggage: what complex stakeholders mean for your next campaign
It’s PR 101, stakeholders have the power to make or break any communication campaign, no matter how ground breaking. You could have the most creative campaign idea with a six-figure budget attached and the most experienced team on the job, but without the support of your client’s core stakeholders, you’ll find yourself fighting a loosing battle.
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Measuing the value of events – is there a ROI?
Return on Investment (ROI) plays a key role in measuring the success of an event, and hiring a good event planner can help achieve this added value. Measuring the outcome of an event is a key objective that organisations will ask prior to approving. This raises the question on what clients actually benefit from by organising an event, and if there is actually a ROI. Managing a seamless event is the most important KPI for an event planner, however as businesses start to realise there are greater benefits, planners now have the opportunity to strategically coordinate events to create a measurable ROI for clients.
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