Public Relations
Articles
Trimming the fat too soon can make you starve in the long run
Too often, PR consultants are viewed as the fat in a company’s overhead: the “nice to have but not necessary” component of the balance sheet. When times are tough, public relations is often the first thing cut and that is the worst mistake any company, that wants to stay in business can make.
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How to have difficult conversations with your PR team
Every relationship has its ups and downs, even professional ones! There will always be the chance for a difference of opinion and unmet expectations to create some waves in an otherwise calm and easy-going relationship.
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The power of word of mouth
A picture is worth a thousand words but a single word can kill a brand. In a marketplace that is flooded with endless advertising techniques and approaches, there is one method that has truly stood the test of time: word of mouth.
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When should you adopt a communication strategy and what should it include?
In deciding when your business or organisation is ready for a communication strategy the simple answer is; there’s no time like right now! It doesn’t matter whether you’re a sole trader or a large business, you have a story to tell, clients or customers to talk to and a community of like-minded individuals to foster.
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Networking; more than socialising and canapes
Networking is sometimes confused with ‘socialising’, but it’s so much more than that. For new graduates, attending seminars about the latest trends in communication, breakfast conferences about new technologies or keynote events provide a unique opportunity to mingle and meet likeminded individuals and expand your network.
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Should projects look beyond the end goal and be part of a wider retainer?
A strategic PR and communication plan is an integral component for any business or organisation wanting to address a particular business goal or preparing to start a major project. Ahead of briefing a roster of PR agencies to help with creating a PR plan, it’s important to identify what problem you are trying to solve and if the solution requires a project based approach a retained fee?
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Make your conference your next holiday destination in Australia
There are several factors to consider when selecting your conference destination. From standard specifications like the number of rooms and delegate capacity, through to accessibility to offsite locations and attendee experiences, Australia has a vast number of venues and Elevate has experienced many of them!
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5 PR practices that should be in your Marketing Plan
I find it fascinating that with working to achieve similar goals and objectives for clients as their marketing strategy, PR is still seen as an afterthought, separate to the marketing budget.
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