Public Relations
Articles
Measuring success in public relations – Is PR worth it?
In today’s digital age everyone is constantly bombarded with social interaction, making public relations (PR) more important than ever before. However, justifying investment in PR based on tangible Return On Investment (ROI), can often be hard to quantify, so i’ve put together five questions you can ask to ascertain the true value of a targeted PR campaign, which can realistically assist in achieving your business objectives.
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How to know if your PR pitch is all smoke and mirrors
While I have no doubt my fellow PR professionals are competent in delivering PR, sometimes I think the thrill of pitching for a client with a great brand or product gets in the way of delivering the best strategy for the client, that is, they get caught up in pitching the best ideas and fail to deliver the basics on time, on budget and accurately.
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'Clickbait' vs authentic content - why quality PR is important in achieving business objectives
These days, it seems no publication is immune to the clickbait virus. Nearly every article you turn to has a sensationalised headline like “what this mother did will SHOCK you” or “nine people you won’t believe actually exist”, which almost guarantees you head to their website.
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A behind the scenes look at what your PR agency will be doing on your behalf
Explaining to almost anyone who has not worked in the communications industry exactly what PR does is a challenge. Not for a lack of trying, but it’s the unfortunate stigma PR practitioners have been branded with thanks to the likes of Sex & the City, Absolutely Fabulous and any movie making out PR as nothing but cocktails, parties and socialising the night away.
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Five tips to make sure your event runs flawlessly
Is the planning of your annual conference keeping you awake at night? Does your never-ending ‘to do’ list give you heart palpitations? Is every minute of your life currently being taken up with thoughts on your event? Events can be demanding, fast-paced, stressful environments, however, through vast experience and knowledge Elevate has developed five beneficial tips to highlight how we continually deliver our events.
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Award your success with industry recognition
There are so many award opportunities across Brisbane, Queensland and nation-wide that businesses can vie for. These often come with some reflection and forethought required, and time to submit entries, but that reward at the end can be so satisfying. And it lends itself as a great marketing tool to help grow or promote your business as well.
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The dangers of getting left behind in the social media age
As social media continues to rise in popularity, it’s important to evolve with the changes and use each platform to its fullest potential. While most companies have been on the social media bandwagon for several years, the question remains: what is next for social media and what does this spell for PR and marketing practitioners? Because if you’re relying on reusing the same social media strategy, you’re already behind.
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How to make your work event memorable
Are you having difficulty engaging your employees in work events? If you know the right tricks of the trade you can make these functions enjoyable and memorable experiences that your employees remember and want to take part in.
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