Public Relations
Articles
Get the most out of your PR
I’m a PR pro who specialises in strategy development, copywriting and media relations, and yet I spend a good portion of my working life managing PA, BD and even HR issues for clients.
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Get the most out of your PR
I’m a PR pro who specialises in strategy development, copywriting and media relations, and yet I spend a good portion of my working life managing PA, BD and even HR issues for clients.
Continue Reading
How to get your dream journo to swipe right on your next pitch
Conducting media relations in today’s saturated media landscape can some days be as tricky as trying to find your dream partner on a dating app. You’ll spend time and effort trying to perfect your opening line, stalk their profile and battle with yourself over the ‘just right’ way to get their attention without coming off too needy… only to have that dream journalist never return your call.
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The value of an opinion told well
In PR, we work with brands day in and day out, with our strategy underpinned by how we can raise awareness of our client’s brand, usually through profiling a company spokesperson, product or service via media or through other stakeholder channels.
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Using Facebook advertising to grow your brand
With over 15,000,000 monthly users in Australia alone, Facebook is an online channel for businesses to reach their customers in a way that didn’t exist 15 years ago. With almost everybody having access to the internet - whether through a mobile phone, tablet, watch or computer – businesses have the opportunity to connect with their audiences like never before.
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The Importance of Voice, Tone and Style
Growing up, we often hear the phrase ‘it’s not what you say, but how you say it that really matters’. Fast forward to the digital era of public relations and this phrase has never been more relevant in the age of digital technology. Brand identity is made up of voice, tone and style – often these are used interchangeably to achieve different communication goals for your brand.
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The process behind a successful EDM
Electronic Direct Mail (EDM) is one of the key marketing tools that companies and brands can use to directly connect with their stakeholders on a personal level. EDM campaigns can either be used to interact with internal members or to external corporate members and potential customers. EDMs are crafted to generate brand awareness, create traffic, increase new sales or leads, and provide the business an opportunity to grow by keeping communication lines open and transparent to stakeholders with updates, announcements, and offers they can easily access.
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The difference between an issue and a crisis
When turbulence strikes your organisation, it can be easy to misinterpret the situation as a crisis. Any matter that is out of the ordinary to every day operations can feel like a crisis, when often it is an issue that can, with the correct management, avoid escalation into a full-blown crisis.From a communications viewpoint, it’s essential to correctly identify the situation, as crises and issues are dealt with in different ways.
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