Public Relations
Articles
The one low cost marketing tactic businesses often overlook
Your marketing strategy (Don’t have one? Chat to us!) likely has social media tactics, advertising budgets and seasonal campaigns planned for the year ahead, but it could be missing an easy, low cost activity that can reap long term benefits.
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Measuring the value of events – Is there a ROI?
Return on Investment (ROI) plays a key role in measuring the success of an event, and hiring a good event planner can help achieve this added value. Measuring the outcome of an event is a key objective that organisations will ask prior to approving. This raises the question on what clients actually benefit from by organising an event, and if there is actually a ROI.
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Clients with baggage: what complex stakeholders mean for your next campaign
It’s PR 101, stakeholders have the power to make or break any communication campaign, no matter how ground breaking. You could have the most creative campaign idea with a six-figure budget attached and the most experienced team on the job, but without the support of your client’s core stakeholders, you’ll find yourself fighting a loosing battle.
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Eighteen things to think about in 2018
The world moves quickly and what we thought was relevant in a social media context in 2017 might be completely different in 2018. The challenge for businesses is to stay current and embrace new ideas and new tools quickly so that you get first responder advantage as well as staying nimble and aggressive with your outreach activities.
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Remember, it’s not about you
With the decline of the news media and the explosion of social media and other digital communication channels we are all publishers and storytellers now.
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Are you clearly communicating who you are?
Having a strong communications plan built on a well thought out strategy with very clear objectives is critical for every brand, this plan drives the narrative of your brand and gives your clients, stakeholders and industry a clear understanding of what your brand is about and what it is doing. This same thinking should be applied to your personal brand and you should be able to answer - what is your narrative and what are your goals and objectives?
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The PR agency of today – how the industry is evolving and what it means for clients!
It’s been more than 50 years since the era of Mad Men’s Hershey’s and Heinz campaigns, where advertising agencies and press offices were sought primarily for branding and reputation management through print, radio and television media. Part of what made this acclaimed television series so watchable, was the fascinating insight into agency life in its infancy.
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Elevate Communication named 2017 Small Consultancy of the Year
Last Thursday I was honoured to accept our industry’s most prestigious national award for the Australian Small Consultancy of the Year from the Public Relations Institute of Australia (PRIA) at the Sydney Opera House.
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