Public Relations
Articles
The ingredients for a successful agency
As a business owner, I am constantly seeking gems of wisdom to help me navigate the complexities of running an agency. One of the best gems of wisdom I’ve heard has come from Sir Richard Branson, who said, “if you look after your staff, they will look after your customers.”
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The PR agency of today - how the industry is evolving and what it means for clients!
It’s been more than 50 years since the era of Mad Men’s Hershey’s and Heinz campaigns, where advertising agencies and press offices were sought primarily for branding and reputation management through print, radio and television media. Part of what made this acclaimed television series so watchable, was the fascinating insight into agency life in its infancy.
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Are you clearly communicating who you are?
Having a strong communications plan built on a well thought out strategy with very clear objectives is critical for every brand, this plan drives the narrative of your brand and gives your clients, stakeholders and industry a clear understanding of what your brand is about and what it is doing. This same thinking should be applied to your personal brand and you should be able to answer - what is your narrative and what are your goals and objectives?
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Remember, it's not about you
With the decline of the news media and the explosion of social media and other digital communication channels we are all publishers and storytellers now.
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The one low cost marketing tactic businesses often overlook
Your marketing strategy (Don’t have one? Chat to us!) likely has social media tactics, advertising budgets and seasonal campaigns planned for the year ahead, but it could be missing an easy, low cost activity that can reap long term benefits.
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The difference between an issue and a crisis
When turbulence strikes your organisation, it can be easy to misinterpret the situation as a crisis. Any matter that is out of the ordinary to every day operations can feel like a crisis, when often it is an issue that can, with the correct management, avoid escalation into a full-blown crisis.
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The importance of voice, tone and style
Growing up, we often hear the phrase ‘it’s not what you say, but how you say it that really matters’. Fast forward to the digital era of public relations and this phrase has never been more relevant in the age of digital technology. Brand identity is made up of voice, tone and style – often these are used interchangeably to achieve different communication goals for your brand. In these situations, the tone of your voice governs how you express yourself in writing, with the content and style of written communication the means of what you say. Visual content is equally as important for showcasing your brand identity – if your visual content doesn’t match your brand conversation, this can often lead to inconsistencies in your delivered communication.
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The value of an opinion told well
In PR, we work with brands day in and day out, with our strategy underpinned by how we can raise awareness of our client’s brand, usually through profiling a company spokesperson, product or service via media or through other stakeholder channels.
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