Public Relations
Articles
Why more 'pay for play' is increasing the path to more coverage
Pay for play is becoming more and more common in public relations and the lines that once differentiated PR from advertising, marketing, and journalism are increasingly blurring.
Continue Reading
Three reasons why social media marketing flips traditional marketing on its head
Social media as a marketing platform has become as important to invest in as a brand’s logo or its staff members. But while social media marketing investment deserves a place on the P&L ledger, marketing on Facebook and Instagram is very different to traditional marketing efforts.
Continue Reading
How to choose the right charitable partnership for your brand
Giving back to the community is becoming more and more the norm in business practice. In fact, many businesses have changed the way they think about their CSR activities and are renaming their charitable or for-good actions as “business responsibilities” rather than “corporate social responsibility”.
Continue Reading
4 podcasts every marketer and business leader should have stored on their phones
Our university days may be long gone, but as busy professionals, we never stop learning. Whether it’s keeping up with CPD points or jet-setting to industry conferences as a delegate, no matter what industry you’re in or role you play in your organisation, you really do learn something new every day.
Continue Reading
How to enter the real world like a pro: tips for graduates
Congrats, you’ve made it! Even though you are ready to enter the real world, you might be feeling like a small fish in a big pond. Entering the real world can be daunting, however, it is extremely rewarding, and you will learn tenfold what you did in your multiple years of university study.
Continue Reading
Forecasting your event to maximise results
So you're keen to host an event to engage with your key stakeholders to provide a unique, interactive opportunity for face-to-face communication with your customers and partners. First and foremost, you’re paying for our expertise. You wouldn’t (or shouldn’t!) attempt plumbing or legal representation yourself, and the same goes for event management.
Continue Reading
What to expect from an internship
When asked about what I wanted to get out of my internship at Elevate, I found it surprisingly difficult to pinpoint. It’s hard to know what you want to know… when you don’t know what you don’t know.
Continue Reading
2019 PR predictions (P.S they're not what you think)
This year marks for me, 20 years working in marketing, communication and PR roles, and every year I continue to be blown away by the changing technology and trends in how we both conduct business and more importantly, how we communicate our business to our customers.
Continue Reading
