Public Relations
Articles
Forecasting your event to maximise results
So you’re keen to hold an event to engage with your key stakeholders to provide a unique, interactive opportunity for face-to-face communication with your customers and partners. But then your preferred agency presents you with their fees to undertake the event – before parking the event in the too hard basket and electing not to hold the event, or deciding an event can’t be that hard to do and you can just get the Admin Assistant to coordinate it, there are a few key areas to keep in mind when you ask what are you actually paying for? And how did they agency arrive at these figures?
Continue Reading
Networking; more than socialising and canapes
Networking is sometimes confused with ‘socialising’, but it’s so much more than that. For new graduates, attending seminars about the latest trends in communication, breakfast conferences about new technologies or keynote events provide a unique opportunity to mingle and meet likeminded individuals and expand your network.
Continue Reading
When should you adopt a communication strategy and what should it include?
In deciding when your business or organisation is ready for a communication strategy the simple answer is; there’s no time like right now!
Continue Reading
5 digital marketing tools your business should be using
Technology is constantly evolving and is continuing to change the way businesses operate and how they reach customers. With so many tools available online, it can be almost impossible to know if you are using the right one for you or if your application is outdated. Even in such a cluttered market, there are a few platforms that stand out from the rest and drive positive results for businesses every day.
Continue Reading
The power of word of mouth
A picture is worth a thousand words but a single word can kill a brand.
Continue Reading
Trimming fat too soon can make you starve in the long run
Too often, PR consultants are viewed as the fat in a company’s overhead: the “nice to have but not necessary” component of the balance sheet. When times are tough, public relations is often the first thing cut and that is the worst mistake any company, that wants to stay in business can make.
Continue Reading
Facebook or workplace. Pick your platform
Are you keeping up to date with social media trends in business? Have you changed the way you work?
Continue Reading
Elevate Communication named 2017 Small Consultancy of the Year
Last Thursday I was honoured to accept our industry’s most prestigious national award for the Australian Small Consultancy of the Year from the Public Relations Institute of Australia (PRIA) at the Sydney Opera House.
Continue Reading
