Public Relations
Articles
PR is more than a media release
It’s been 17 years since I opened my first textbook on PR Best Practice. It was the year I turned 18, at a time when Nokia Snake was our only source of entertainment on the go and MSN chat helped us connect to millions around the world. We headed to Kodak to print our negatives and mapped our car journeys using the UBD Refidex; and you could forget getting customer enquiries if you missed your listing in the Yellow Pages that year!
Continue Reading
Passive vs. Active Audiences - Why audiences are smarter than ever in 2017
Our modern culture (and the media) thrives off the internal thrill we get from being informed about the world. Whether it’s breaking stories or local news that makes your ears perk up, the internet offers a wealth of knowledge on a silver platter.
Continue Reading
How does a company continue business when it’s no longer ‘business as usual’?
Facing a crisis as a company is no small feat. Depending on how severe the issue is, a media frenzy can manifest and your company may become the sole focus of the media and public’s attention. It’s a worst-case PR scenario that any business owner does not want to face. This can be very taxing on the organisation and it takes skill and preparation to handle it swiftly and effectively.
Continue Reading
Why PR is an awesome industry to work in
Today the representation of the PR industry is often dramatised, particularly in Hollywood where practitioners like Sex and the City’s Samantha Jones utilise billable hours attending A-list parties and rubbing shoulders with the likes of Brangelina (may they rest in peace). This is not even close to being true but I remain a huge advocate for the public relations industry as being a highly rewarding industry that deserves the cinematic hype.
Continue Reading
Why launch events are beneficial for your company
So, 2017 has begun! It’s time to use the refreshed feeling you have after (hopefully) some time off to look at what opportunities you can invite into your New Year! Why should you hold an event? Well there are many reasons – so let’s just give you three of the top ones!
Continue Reading
How bad spelling and grammar is tarnishing your professional life
The repeat grammar offenders incorrectly placed there apostrophes on you’re media release. Did your eye just twitch? Because it should (if it didn’t, your willpower and resilience is impressive). Incorrect spelling and grammar is up there with the most heinous of crimes and should be abolished.
Continue Reading
Evolution of the PR industry - outlook for 2017
In a world where connectivity pulses through the bloodline of business, PR and communication professionals are finding themselves, not surprisingly, at the very heart of a company’s central nervous system. Whether in-house or outsourced, communication is central to every aspect of business, including sales, customer service, managing suppliers and third party relationships, media relations, customer reviews and even human resources.
Continue Reading
Millennials - A new era for public Relations
Over the past century, public relations has grown and reformed in remarkable ways, and now the industry is faced with its next stage of development – that of adopting millennials.
Continue Reading
