Thought leadership
What to budget for marketing and public relations in the new financial year forecast
Most companies and organisations already have an established marketing budget, but when this cost centre can incorporate a good 20 or 30 different marketing and public relations tactics, then it’s important to start allocating your funds accordingly so you maximise your spend and get the best ROI.
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Promoting an event on a (no) budget
Investing funds when you don’t have funds can be a scary risk. So, this post is for the organisations (think community theatre, services clubs, church groups etc.) who host events or concerts where they need ‘bums on seats’ just to cover costs.
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Be your own media outlet – Every brand can be a journalist, editor and publisher with blogging
Positive media attention is great for business, and it’s a legacy service that I’m proud to excel in at Elevate Communication, but owning your own stories and sharing them with people who are already invested and interested in you can have benefits that far outweigh those that come with the media spotlight.
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Breaking-up with brands: keeping trust at the core of stakeholder relationships
Trust – difficult to gain, easily lost, and once gone almost (but not completely) impossible to salvage.
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Mumbrella Comms Con 2019
I had the privilege of spending Thursday, 28 March in Sydney at Mumbrella’s annual Communications Conference, Comms Con.
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Three overlooked platforms to enhance your social media strategy
Are you trying to achieve cut through on social media but just aren’t reaching the right audiences? Maybe you’re using the wrong platform.
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Using progressive tools to communicate with developing communities
Over the past decade, the communications industry has evolved significantly, as communication channels continue to expand beyond traditional media mediums.
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Why more 'pay for play' is increasing the path to more coverage
Pay for play is becoming more and more common in public relations and the lines that once differentiated PR from advertising, marketing, and journalism are increasingly blurring.
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