Public Relations
Articles
Forward plan your content with a social media plan
Engaging content is one of the most powerful tactics for attracting new customers and retaining their loyalty, an important tool used for storytelling, which is essentially the heart of public relations!
Continue Reading
Bring your brollies! – Brainstorms are now a part of your fortnightly schedule and here is why
As a content creator, a good brainstorm will never fail to excite me. After all, many challenges experienced in this role stem from coming up with fresh content on the regular. A lack of ideas is never a good thing. It’s like writer’s block for your whole brain – it’s painful.
Continue Reading
What to budget for marketing and public relations in the new financial year forecast
Most companies and organisations already have an established marketing budget, but when this cost centre can incorporate a good 20 or 30 different marketing and public relations tactics, then it’s important to start allocating your funds accordingly so you maximise your spend and get the best ROI.
Continue Reading
Promoting an event on a (no) budget
Investing funds when you don’t have funds can be a scary risk. So, this post is for the organisations (think community theatre, services clubs, church groups etc.) who host events or concerts where they need ‘bums on seats’ just to cover costs.
Continue Reading
Be your own media outlet – Every brand can be a journalist, editor and publisher with blogging
Positive media attention is great for business, and it’s a legacy service that I’m proud to excel in at Elevate Communication, but owning your own stories and sharing them with people who are already invested and interested in you can have benefits that far outweigh those that come with the media spotlight.
Continue Reading
Breaking-up with brands: keeping trust at the core of stakeholder relationships
Trust – difficult to gain, easily lost, and once gone almost (but not completely) impossible to salvage.
Continue Reading
Mumbrella Comms Con 2019
I had the privilege of spending Thursday, 28 March in Sydney at Mumbrella’s annual Communications Conference, Comms Con.
Continue Reading
Three overlooked platforms to enhance your social media strategy
Are you trying to achieve cut through on social media but just aren’t reaching the right audiences? Maybe you’re using the wrong platform.
Continue Reading
