Public Relations
Articles
How to run a successful masterclass or workshop event
I’m finding my email inbox and my social media accounts are flooded with invitations to “the best” or “the most important” workshop, masterclass, or event I’ll ever attend. And, while I am absolutely certain there’s some merit to this correspondence, I’ve attended a few of these “very important” events over the years; in fact I’ve even run a few of them, and I can tell you now, not all masterclass events are delivered equally – some are brilliant, while others bomb, so while I have your attention, I wanted to share a few tips around what makes for a successful masterclass.
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Great Website Design - The Importance of First Impressions
When someone visits your website, it gives them an immediate taste of what your business is all about, which is why the first impression is so important. Just like a job interview, you always want to put your best foot forward and present well, so, why should your website be any different?
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Three ways that good PR habits improve your SEO
In the comms industry, blending PR and digital marketing skills can help take your company from zero to hero when it comes to SEO. However, two marketing practices that do not bleed into each other are Search Engine Optimisation (SEO) and Public Relations (PR). We can even go as far as to say the two need to be tightly intertwined to achieve cut through in today’s saturated landscape.
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GUEST BLOG: The importance of Mentorship – Matt Purcell – Mentored Media
In our guest blogging series, life-coach, business owner, and director of content agency Mentored Media, Matt Purcell shares his insights as to why mentorship is important on an individual level and in businesses, no matter if you are leading a fledgling business or multi-national enterprise.
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Why you should ask about a Newsroom schedule?
In order to succeed as a Public Relations (PR) practitioner, good relationships are vital. As Elevate’s Media Director, one of the most important groups of people for Mark Henderson to build relationships with are journalists.
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How to stay professional while you work from home
Let’s face it, if you’re able to work from home during the COVID-19 crisis and not lose any income, then you are one of the lucky ones. So make sure you’re set up to do it well.
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PR IN 2020 AND BEYOND
With changing technology, comes changing processes, systems and metrics, and keeping up with the Jones’ (or the millennials!) has never been more critical for businesses that seek to serve their clients in the most efficient, productive and results-driven environment.
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10 reasons why you should use communications and PR in 2020
As a business owner or manager, it’s natural that you would be protective of your market and want to retain control of all facets of your business. While not every business should – or is ready – to hire communication support, the right agency can act as an extension of your team and bring a wealth of insights to work with you and help you to achieve your goals.
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