4 podcasts every marketer and business leader should have stored on their phones

Our university days may be long gone, but as busy professionals, we never stop learning. Whether it’s keeping up with CPD points or jet-setting to industry conferences as a delegate, no matter what industry you’re in or role you play in your organisation, you really do learn something new every day.

A great way to keep learning about your industry, or new operational, HR and marketing trends, is to absorb information from the experts via podcasts when you might otherwise find yourself in ‘dead time’. Dead time can be when you’re driving and can’t (or shouldn’t!) multi-task, when you’re waiting for the kids to come out of music lessons or while you’re out exercising.

Here are some top podcasts for busy professionals that can better help you navigate the complex world of social media, productivity and content marketing.

1. Brand News Room
   Recently wrapping up the podcast after four years, there are hundreds of episodes to download and listen to that are still relevant to today’s marketing, PR and communication landscape. From how to sell in your marketing to the team and building authority with your audience, to the death of mass marketing and perfecting your email marketing, there really is something for every industry and every decision making role.
   
   
2. TED Talks Business
   Even the busiest CEO or MD can squeeze in one of these podcasts! These short 7-15-minute videos bring the best of the best into the mix through a range of workplace, management and efficiency topics. Think ‘confessions of a micro-manager’, ‘what baby boomers can learn from millennials’ and ‘how to get serious about diversity and inclusion in the workplace’.
   
   
3. HBR Idea Cast 
   These 25 minutes episodes by Harvard Business Review can be consumed in the time it takes to get from Aspley to our office in Stones Corner and is aimed at leaders and managers in mid and senior levels. The podcast focuses on such subjects as coping with a mid-career crisis, creating psychological safety in the workplace, the right way to solve complex business problems and the power of curiosity. Well worth a listen!
   
   
4. The Science of Social Media
   We know you hire us to manage this for you, but we definitely encourage you to understand what it is we’re doing and what we’re working towards achieving together! If it intrigues you to know more about why and how we market to your audiences on Facebook, Instagram, Twitter and LinkedIn, this is the podcast to tune into.