Great Website Design - The Importance of First Impressions

When someone visits your website, it gives them an immediate taste of what your business is all about, which is why the first impression is so important. Just like a job interview, you always want to put your best foot forward and present well, so, why should your website be any different?

Good and great website design can be the difference between winning and losing new business. An easy-to-navigate and aesthetically pleasing website can do wonders for gaining new customers and retaining your existing ones.

If that’s not enough to convince you, here are three key reasons why you need to improve your website design today.

Website design affects your SEO

Visibility is key for attracting business through your website and this is achieved through improving your Search Engine Optimisation (SEO). Improved SEO ranking affects how artificial intelligence can navigate your website, determine its relevance and recommend it to potential customers.
Some simple and effective ways to improve your SEO include publishing relevant content with keywords that relate directly to your product or service, updating content regularly, and improving the load speed and functionality of your website.

Competitive advantage

A sleek, modern and organised website can help you stand out against your competitors.
Remember there’s no need to reinvent the wheel; simple designs can make your product or service offering be the star of the show and communicate to the users, exactly what you want them to know.
The customer experience is what makes or breaks a lead, so when designing your website, make it as easy as possible for them to navigate the website and find exactly what they’re looking for. If they have to spend too much time searching for the product or offering, they desire, or don’t get the information they need, they will likely look to a competitor.
Keeping your website design up-to-date and functional can help you stand out against the competition and gain a competitive advantage which can lead to winning more business.

Design signifies good customer service

Good website design signifies your care for your business and the customer. As you would at an in-store location or office, you want to make your customer’s journey as easy as possible. An outdated and hard to navigate website can give the customer the wrong impression and impact your brand’s credibility.

A good website will tell the story of your company and what you want the customer to feel when visiting. It gives the customer something to buy in to, associating an idea, feeling, or emotion with your company.

If you want to improve your website design, make sure to get in contact with us by emailing info@elevatecom.com.au or giving us a call on (07) 3180 3666.