Thought leadership
How to run a successful masterclass or workshop event
I’m finding my email inbox and my social media accounts are flooded with invitations to “the best” or “the most important” workshop, masterclass, or event I’ll ever attend. And, while I am absolutely certain there’s some merit to this correspondence, I’ve attended a few of these “very important” events over the years; in fact I’ve even run a few of them, and I can tell you now, not all masterclass events are delivered equally – some are brilliant, while others bomb, so while I have your attention, I wanted to share a few tips around what makes for a successful masterclass.
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Facts are important. Emotions are powerful
Many community concerns are emotional rather than rational, so dry arguments focussed solely on facts or legal technicalities will not work.
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Manage your issues before they turn into a full blown crisis
How many times have you read a headline in the days (or sometimes hours) following news of a workplace accident or a failure of governance, that the company, government department or minister were warned months in advance of the problem?
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GUEST BLOG - How can media relations drive a non-profit's mission?
As part of our guest blogging series, Act for Kids Executive Director Public Affairs, Partnerships & Advocacy Stephen Beckett shares how the media helps his organisation communicate its mission.
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How to design a quality website
Websites sell, and for many businesses they are the first port of call for potential customers as they seek information. The Gomez Report found 88% of online visitors are less likely to return to a site after a bad experience. So a good first impression is key, and this must be paired with enticing, digestible content placed across an easy to navigate site.
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Great Website Design - The Importance of First Impressions
When someone visits your website, it gives them an immediate taste of what your business is all about, which is why the first impression is so important. Just like a job interview, you always want to put your best foot forward and present well, so, why should your website be any different?
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How does a digital campaign complement a media campaign?
One of our key offerings here at Elevate Communication is media relations, where we use traditional media such as print, TV, online and radio to share our client’s stories. However, most of the time it’s also a good idea to pair a traditional media campaign with a digital campaign to help reach more targeted audiences and further communicate the brands’ news. Here’s a few reasons why we do this.
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Three content pieces to help generate leads
Lead generation is a common challenge for most marketers today as they work to help the brands they represent creatively cut through a noisy market to attract quality attention from potential customers or clients.
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