Thought leadership
How to get your daily news fill
Bushfires, floods, a global pandemic, and now nationwide protests! With so much happening in the world, it’s hard to turn away from the latest update or news headline. In actual fact, media and news consumption has been on the rise for some time. So much for the alleged ‘slow death of journalism’.
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Why you should map your business' customer journey
Mapping your customer journey is a critical step in your overall marketing process. It allows you to visually see how easy (or difficult) it is for potential customers to retrieve the information they require from your business.
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Lead generation's role in your B2B marketing mix
To best understand your clients, how they interact with your brand and pass through the sales funnel, you must understand the B2B customer journey and consider the various touchpoints. The B2B customer journey can be described in three stages – Awareness, Consideration and Decision. The message and marketing platform for each stage may be different depending on the stakeholder group. It all depends on where your customer is in the customer journey.
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3 content marketing lessons learnt from Netflix
Netflix. Crowd-favourite streaming platform… Entertainment extraordinaire… Content marketing master? We may not often think of Netflix as a content marketer, but the reality is it is dominating what has become a primary marketing tactic in 2020
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Three ways that good PR habits improve your SEO
In the comms industry, blending PR and digital marketing skills can help take your company from zero to hero when it comes to SEO. However, two marketing practices that do not bleed into each other are Search Engine Optimisation (SEO) and Public Relations (PR). We can even go as far as to say the two need to be tightly intertwined to achieve cut through in today’s saturated landscape.
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Why every business should do media training
It is getting harder to achieve cut through in today’s shrinking media market. The news cycle moves quickly and attention spans are getting shorter. That’s why media training is important for any business to make the most out of every opportunity.
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Three reasons why your company needs media relations
Media relations acts as the middleman between your organisation and your target audience. It encourages your company’s name to be portrayed accurately and effectively, allowing consumers the opportunity to digest the information and build trust with your company or spokespeople.
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3 other ways to effectively use piece-to-camera video content in lockdown
After several weeks spent Zoom-ing across the country and beyond, we should all be feeling pretty comfortable in front of a camera by now. It’s time to exploit this new-found knack of video proficiency! Our industry has been touting the value of video content for years. But as an effective form of communication? Not so much.
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