Jackie McRae
Communication Manager
Jackie has helped Australian businesses grow their audience, brand awareness and revenue through strategy development, content writing and media liaison.
With eleven years experience in agency and in-house communications roles, Jackie is an established industry professional who has managed the PR accounts for McDonald’s Qld/NT, Baskin-Robbins, Sunny Queen Australia, Crime Stoppers Queensland, Propell National Valuers and many more.
Jackie is outcome and results driven, and works hard to ensure clients continue to see the value in a public relations investment. She is adept at responding to challenges and change quickly and efficiently and ensures all activity contributes to overall business goals and vision.
Jackie holds a Bachelor of Communications majoring in Professional Communication from Central Queensland University and a Post Graduate Diploma in Business majoring in International Event Management from the University of Queensland.
Articles by Jackie McRae
- New Year's resolutions for businesses
- Tender Writing – Tricks of the Trade
- Where to find killer content in just 10 minutes
- The 5 minor communication skills that make a major difference
- Three reasons why social media marketing flips traditional marketing on its head
- 4 podcasts every marketer and business leader should have stored on their phones
- Get the most out of your PR
- How to find a PR agency in Brisbane
- Get the most out of your PR
- The one low cost marketing tactic businesses often overlook
- The one low cost marketing tactic businesses often overlook
- Get the most out of your PR
- How to become the go-to authority for advice in your industry
- The one low cost marketing tactic businesses often overlook
- How to have difficult conversations with your PR team
- Five ways to mitigate risk in your business today
- 5 PR practices that should be in your Marketing Plan
- Award your success with industry recognition
- PR is more than a media release
- Authenticity and Communication: Are You Ridgy-didge?
