Laser hair removal: industry leader Brazilian Beauty on the latest buzz treatment

Leading Australian beauty salon franchise Brazilian Beauty has performed half a million IPL hair removal treatments, proving the permanent solution is more popular now than ever before. 

Brazilian Beauty has been at the forefront of this trend since 2006 when the treatment was first introduced to its national network of luxury beauty salons.

Since then, Brazilian Beauty CEO and Founder Francesca Webster said an increasing number of clients were choosing to ditch waxing for the permanent hair-free option.

“Now that IPL is virtually the same price as waxing, many clients are opting for permanent hair removal,” she said.

“There are clients who will only want waxing, but many of our younger clients are choosing the more long-term solution.”

 With the demand for permanent hair removal options at its peak, the market has become saturated with salons and clinics offering the treatment at competitive prices. 

Ms Webster said it is important for clients seeking the treatment to choose a reputable company with well-trained, experienced staff and the best treatment technologies.

“Brazilian Beauty thoroughly researches all treatment technologies, using only machinery that is Food and Drug Administration (FDA) and Therapeutic Goods Administration (TGA) approved. All of our team members require certification prior to performing treatments and receive ongoing training,” she said.

Ms Webster said there were potential risks involved with opting for a cheaper service.

“The low price of the treatment could mean the machines are not FDA and TGA approved, the level of training and experience required of operators may not be appropriate, or the business may not have a reputable record," she said.

“IPL and laser hair removal are advanced skin treatments, so it is vital to ensure you are in professional hands.”

 Along with the popularity of the treatment, Ms Webster said Brazilian Beauty’s IPL technology had advanced over the years.

“In 2006 our machines were exclusively used for hair removal IPL,” she said.

“In 2010 and 2014 all machines were upgraded to perform IPL hair and skin rejuvenation, which includes the treatment of pigmentation, broken veins and capillaries, fine lines and wrinkles.”

With her eye constantly on what is next in the beauty business, Ms Webster said IPL is here to stay, with new trends centered towards larger treatment areas.

“Consumers want to be hair free forever and are now requesting areas like legs, hands and arms,” she said.

“Along with this, we are seeing more clients wanting to remove pigmentation caused by the harsh Australian sun from all areas of the body with IPL treatments.”

For Brazilian Beauty’s latest promotions on its IPL hair removal treatments visit www.brazilianbeauty.com.au.

Brazilian Beauty’s top tips to consider when choosing a permanent hair removal provider:

1. A reputable company with proven results
2. Highly trained therapists with certification to perform the treatment
3. Level of customer service and expertise
4. Be aware of the risks of discounted treatments
5. Quality of machinery and technology

For further information, interviews or images please contact:

Lauren Gallagher
Elevate Communication Executive
07 3286 3333
lauren@elevatecom.com.au