Brazilian Beauty is getting ready for one of its busiest periods of the year, doubling its monthly wax order as women (and men!) get themselves preened to perfection for their partners this Valentine’s Day.
On the day of love personal grooming takes a top priority for men and women wanting to look their best for their significant other and singles who want to treat themselves.
Brazilian Beauty CEO and founder Francesca Webster said Valentine’s Day rivalled annual occasions such as Melbourne Cup and New Year’s Eve as the biggest beauty occasion of the year, particularly for waxing, with weekly client numbers increasing by 30% in the first fortnight of February.
“Our clients live busy lifestyles but Valentine’s Day is a stand out day where women and men will go all out and take the time to book in with us to feel amazing and confident for their partners,” Ms Webster said.
“We also see many singles treating themselves to some ‘self-love’ during this period. When the day comes around everyone wants to feel confident no matter what their relationship status!”
Ms Webster said the most popular treatments in the lead up to Valentine’s Day were waxing, spray tanning, eyelash extensions and facials, with the Brazilian wax leading above the rest as the most booked treatment across Brazilian Beauty’s network.
Brazilian Beauty uses more than 40kg of wax in the month leading up to Valentine’s Day to meet the demand for Brazilian waxes, 20kg more than other periods of the year.
“For many clients Valentine’s Day is about looking good naked and it’s not just the ladies who go to all lengths for the most romantic day of the year. Many of our salons have reported a growing increase in male Brazilian waxing treatments, suggesting men are now willing to go the same extra mile!” Ms Webster said.
The Valentine’s Day celebrations at Brazilian Beauty continue beyond 14 February with many clients coming in for luxurious treatments received as a gift courtesy of their loved one.
“A beauty treatment is the perfect way to spoil your partner on Valentine’s Day and our Brazilian Beauty gift cards are always popular during this period,” Ms Webster said.
To complement the busy period, Brazilian Beauty is offering special packages including its most relaxing treatments, massages and facials.
“Massages and facials are truly ‘treat’ services for many of our clients. Let your partner unwind with one of these treatments and the Valentine’s Day fire is sure to be kept alight long after the special day!” Ms Webster said.
For more information visit www.brazilianbeauty.com.au.
For further information, interviews or images please contact:
| Maree Butterworth Elevate PR Account Manager 07 3286 3333 maree@elevatepr.com.au |
Lauren Gallagher |
Coverage:
North West News: Valentine's Day leads to spike in waxing appointments (Sarah Orr and Reshni Ratnam, North West News online, 13 February 2015)
Tags: Brazilian Beauty
