As part of our guest blogging series, Creative Producer and Founder of TIDE Productions, Lauren Panrucker shares five key reasons why she thinks businesses should include and increase their video marketing efforts in 2020 and beyond.
If 2020 has taught us nothing else, let it be a reminder of the importance of storytelling and video to connect us globally.
So, if you are asking why you should implement video marketing as part of your business model?
The simple answer is - why would you not?
A large portion of the B2C market is currently on a ‘support local businesses’ trend. While this started well before COVID-19, it’s given it a shocking boost of support and vocal encouragement with Australia being called the Small Business Nation; which is amazing. According to a blog written by McCrindle, 88% of Aussie businesses employ four people or less.
Our community is looking for a shift from the industrial revolution to a digital version of a community market.
Think handmade jewellery, locally sourced food, creatives following their dreams and agencies with a local office and a personalised customer service model.
If your market is direct to the customer, a video shows who you are.
It takes your audience behind the scenes, showing that you are active and passionate about your business. You can have fun with this too - when you are getting a video made ask the filmmakers to help you create a behind the scenes video too, and get them to save your bloopers; this content will cost next to nothing to create while the video team is there and it shows you and your team as a friend to the customer, not a faceless conglomerate. Which as we can see, is a powerful tool in this market.
If you are B2B company, product or brand, a video shows tangibility; your audience feels as if they have been there with you. Remember the old saying “A website makes it real” - well a video makes you real. It shows your story, your personality and proves you to be the thought leader you have been trying to be via email for years.
Here are five tips to further explain the importance of video:
1. Video Enables Trust
By putting a face to your company, you instantly build rapport and personal exposure for your current and future clients. From ‘BTS’ to ‘industry updates’, whether you have a product to sell or a service to promote, a video amplifies your clients’ understanding that you are willing to put in the time and effort to see a great result.
By giving your company a face and voice, you are instantly a reliable source willing to reflect your company's standards. Don’t underestimate this power.
If you’re not able or willing to have your face on screen, fear not- that’s what the professionals are for! From scripts and presenters to voice-overs and animation- your options are endless; all you have to do is ask.
2. Video Brings in Sales
Creating a larger ROI base is made simple through video. Time = money, no? While live streams are a fantastic and effective way to engage your online community, they also begin and end with your direct time. (Note: You can always upload these videos so don’t shy away from them!). However, videos with a purpose don’t have a shelf life- they continue telling your story, engaging your customers and selling your services/products for -if done correctly- years after you finished putting the time and money into them.
They literally pay for themselves, and then some.
We recommend choosing a production company who thrives in getting to know your values and audience base. Without this understanding you are going into the market blind. You want your social shares to become your new “word of mouth” marketing. When your audience engages with your video on a personal level, statistics show that they are going to share your content with their friends - creating another level of trusted promotion and increased engagement.
This, in turn, increases your company's organic traffic whether on social media or your website and creates a stronger sales base.
3. Video Increases Your Return Customer Base
Through trusted word-of-mouth engagement, customers are more likely to stay connected knowing that their friends or family are already a promoter of your product or service - all through the power of video.
When it comes to selling, hiring a production company like Tide Productions that specialises in creating videos, allow you to attract your ideal client, engage them, and walk them through the subconscious process from where they are, to where they want to be - which turns the laziest of social media dwellers into extremely compatible lead generations.
With this customer retention seeing your value and engaging in your videos, this then enhances your online community and magnifies your company’s personal attribute - because again let’s not forget what 2020 has taught us about the need for community.
4. Video Creates Community for Your Company
We’ve already discussed a component of the value video adds to your company’s ability to engage and create an online community, but this spans much further than the video itself - this is just the root.
With an increased and trusted online community base, you can engage your current and potential clients daily in comments, shares and competitions to continually increase your lead generation in an organic way that is giving back and inclusive. This is not limited by your product and service, and we here at Tide Productions are ready to help when you get stuck for ideas!
One of the greatest things about using video in your company is your ability to reach anyone anywhere at any time. No other generation before you has had this ability- there is no reason not to take full use of that!
5. Video Demand is Increasing
It’s no surprise to hear Forbes’ recent stat that the rise of internet use has increased 70 per cent since the impact of COVID-19 began, and while this number of course will drop over time, human habit formation tells us that it is not likely to decrease at the same rate.
During this time, using a professional service to get your video up and running as soon as possible, with as little stress as possible is the way to go forward. Tide Productions are still running as busy and safely as ever and would love to work with you for any of your production needs.
Perhaps you’ve never been on screen before, or perhaps you are on screen far too often to warrant writing or learning a new script; having a production company to handle every step of the way (down to our teleprompter to halve the time it takes to film!), we are here for you to make sure the tone, quality, sound, length and market of your next big (or small) project is even better than you imagined.
Some ways you might use video!
Do you teach?
- Vlogs and Presentations
- Webinars and Live videos - we do a three-camera live package that will blow your mind.
- Explainers and testimonials
- Animated or Live-action ‘about us’ videos
Do you have a product?
- Ads
- Product videos or Demos
- Product Reviews/unboxings
Do you have a service?
- Tutorials
- Customer Testimonials
- How-to videos
- BTS videos
- Day-in-the-life videos
Or perhaps you’re in PR?
- Interviews
- Live streams
- Industry update videos
- Interactive video
If this list gives you more anxiety than excitement, get in touch today, so we can intertwine all your business elements in a creative way to explain the best of what you have to offer in a compelling, enjoyable video!
Find out more about TIDE Productions here.
If you enjoyed this blog, why not check out other blogs in our ‘Guest Blogging’ series, like this one, WHY ARE PODCASTS IMPORTANT, from Camille Cannings, the Podcasting Executive Producer at NOVA.
About the Author - Lauren Panrucker
As Creative producer of Tide Productions, Lauren loves seeing messages and stories come to life through video. She believes original content is the key to truthful, transparent and engaging campaigns and my companies focus is client centredness an...
