Digital
Articles
The process behind a successful EDM
Electronic Direct Mail (EDM) is one of the key marketing tools that companies and brands can use to directly connect with their stakeholders on a personal level. EDM campaigns can either be used to interact with internal members or to external corporate members and potential customers. EDMs are crafted to generate brand awareness, create traffic, increase new sales or leads, and provide the business an opportunity to grow by keeping communication lines open and transparent to stakeholders with updates, announcements, and offers they can easily access.
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Social media resolutions for next financial year
So what are your social media resolutions for yourself or your company this financial year? Have you given them any thought? Elevate’s Communication Director, Dr Amanda Olsson offers her top tips for the 2018-2019 financial year.
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5 content marketing mistakes you're probably making
Everyone has clued on to the importance of content marketing but there’s more to an effective strategy than writing a blog or recording a video and picking a platform to upload it to.
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How will AI benefit the communications industry?
Artificial intelligence (AI) is the development of computer systems that can perform tasks normally required by human intelligence. AI has seen a rapid growth in the everyday lives of humans across the planet – from digital assistants like Siri and Alexa to ride sharing apps such as Uber and Lyft, to Google AI-powered predictions. However, AI still has a looming stigma over its head around employment and poses the question, ‘How much longer do we have at our current workplaces?’
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Grow your brand through photography
With so many companies and clients using social media, photography is becoming an increasingly important skill. You may be lucky enough to have an in-house professional or keen staff member able to help you with your photography needs but, if you don’t, here are my top tips for taking great photos.
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Do B2Bs need a social media presence?
It’s easy to see why companies with a Business to Consumer model should have a major social media presence to engage directly with their consumers. But the question is, should a company with a Business to Business model also invest in a social media program? The answer is yes, and here’s why.
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Research finds that TV is Australia's #1 choice for news
Where do you get your news? Working in public relations, I’m always eager to know where people access news and why.
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Increase your product sales with Instagram
I’m sure as you scroll through your Instagram feed, you are starting to see more and more of your favourite retail brands post content with little shopping bags in the corner of the picture. This is the future of online shopping and it’s called shoppable posts by Instagram.
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