Digital
Articles
Considering going digital? Why it’s a no brainer to get on social media
With over three billion Internet users and more than two billion active social media accounts, it’s never been easier for businesses to communicate and engage with stakeholders online. If you’re tossing up whether social media is worthwhile for your business, our Communication Coordinator Chloe shares a couple of reasons why it’s a no brainer to get on social media.
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Award your success with industry recognition
There are so many award opportunities across Brisbane, Queensland and nation-wide that businesses can vie for. These often come with some reflection and forethought required, and time to submit entries, but that reward at the end can be so satisfying. And it lends itself as a great marketing tool to help grow or promote your business as well.
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The dangers of getting left behind in the social media age
As social media continues to rise in popularity, it’s important to evolve with the changes and use each platform to its fullest potential. While most companies have been on the social media bandwagon for several years, the question remains: what is next for social media and what does this spell for PR and marketing practitioners? Because if you’re relying on reusing the same social media strategy, you’re already behind.
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How technology is impacting the events industry
Space travel and virtual reality sounds more like the opening to a sci-fi movie, when in actual fact it opens a discussion on how technology is impacting the events industry. Like so many industries, technology has a huge part to play in connecting people in the events space, both now and well into the future.
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Passive vs. Active Audiences - Why audiences are smarter than ever in 2017
Our modern culture (and the media) thrives off the internal thrill we get from being informed about the world. Whether it’s breaking stories or local news that makes your ears perk up, the internet offers a wealth of knowledge on a silver platter.
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Why PR is an awesome industry to work in
Today the representation of the PR industry is often dramatised, particularly in Hollywood where practitioners like Sex and the City’s Samantha Jones utilise billable hours attending A-list parties and rubbing shoulders with the likes of Brangelina (may they rest in peace). This is not even close to being true but I remain a huge advocate for the public relations industry as being a highly rewarding industry that deserves the cinematic hype.
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How bad spelling and grammar is tarnishing your professional life
The repeat grammar offenders incorrectly placed there apostrophes on you’re media release. Did your eye just twitch? Because it should (if it didn’t, your willpower and resilience is impressive). Incorrect spelling and grammar is up there with the most heinous of crimes and should be abolished.
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How to write a captivating headline
Most readers will look at a picture first, then the headline, then maybe the first few sentences of a story before not actually finishing the story.
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