Elevate was engaged to provide a full PR, Communication and Digital strategy to drive publicity in the lead up to National Meals on Wheels Day on 31 August 2016. The campaign was a huge success, with widespread coverage that recognised and celebrated the hardworking volunteers from Meals on Wheels services throughout Queensland.

Queensland Meals on Wheels’ PR, Communication and Digital campaign included:

• Developing a PR and Communication strategy to ensure all activities are aligned to the business’ goals and objectives
• Identifying story opportunities and drafting media releases from national and local angles
• Liaising with local and national media contacts
• Liaising with Meals on Wheels services throughout Queensland to encourage volunteers to partake in numerous brand building activities
• Coordinating interview and photo opportunities
• Creating, scheduling and monitoring engaging social media content
• Attending National Meals on Wheels Day celebrations at local Meals on Wheels services
• Internal communication to engage stakeholders leading up to National Meals on Wheels Day
• PR and communication reports to highlight achievements and upcoming activity