Bondor, a leading manufacturer in PIR insulated thermal building solutions and lightweight architectural systems, appointed Elevate to facilitate a PR and communication program. Since then, Elevate has been Bondor’s trusted adviser and full communication service providers, ensuring Bondor is positioned as a leader in the building industry for both commercial and residential developments.
Bondor’s PR and Communication program includes:
- Developing a PR and Communication strategy to ensure all activities are aligned to the business’ goals and objectives
- Drafting a media release each month to be distributed to industry, business and consumer media
- Drafting an EDM each quarter to be distributed internally
- Liaison with publications and organising all advertorial bookings
- Creating and managing onsite events where necessary for product launches and factory openings
- Regular liaison with architects, builders and developers to research and draft case studies
- Media training for key executive team members prior to important media interviews and events
- PR and communication reports to highlight achievements and upcoming activity
ACHIEVEMENTS IN 2016:
- Total Equivalent Advertising Value: $341,822
- Total audience reach: 1,422,791
- National industry publications, business publications, online news and local newspaper articles
Coverage:
http://bit.ly/2gHvYhL (Manufacturers’ Monthly)
http://bit.ly/2hlyC0q (Gladstone Observer)
http://bit.ly/1W5g3f3 (Domain)