Social Media
Three reasons why social media marketing flips traditional marketing on its head
Social media as a marketing platform has become as important to invest in as a brand’s logo or its staff members. But while social media marketing investment deserves a place on the P&L ledger, marketing on Facebook and Instagram is very different to traditional marketing efforts.
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Facebook or workplace. Pick your platform
Are you keeping up to date with social media trends in business? Have you changed the way you work?
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Using Facebook advertising to grow your brand
When meeting potential clients, a notion that seems to keep surfacing in conversations is the impression that Facebook as a social platform, is limited in its capabilities; a platform only good for pictures of your family and your best friend’s latest status update.
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Understanding your social media metrics and using them to your advantage
Understanding online consumer behaviour and effectively leveraging that information is one of the key reasons marketers are so successful today. Our behaviour online shapes our digital ‘persona’ and the data gathered through our habits can be compiled into a plethora of information that can be used to target consumers.
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Using Facebook advertising to grow your brand
When meeting potential clients, a notion that seems to keep surfacing in conversations is the impression that Facebook as a social platform, is limited in its capabilities; a platform only good for pictures of your family and your best friend’s latest status update.
Continue Reading
Social media resolutions for next financial year
So what are your social media resolutions for yourself or your company this financial year? Have you given them any thought? Elevate’s Communication Director, Dr Amanda Olsson offers her top tips for the 2018-2019 financial year.
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A little bit can go a long way when it comes to content generation
You may have a blog page to manage, five social media platforms to coordinate and ten Tier One journalists on your media list to pitch, but that doesn’t mean you need to find something new to say for each.
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3 tips to enhance your LinedIn profile
LinkedIn is the best form of communication for any professional; starting off as a networking and job-hunting tool, it is now the go-to-platform for professionals of all ages, careers and industry types to use for content sharing, marketing, advertising, PR, and research.
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