Sarah and Adam Williams were looking for a business opportunity where they could apply their passion for protecting the environment and found it with sustainable paper product company, Caboo.
While researching Caboo, founded in Canada in 2012, Sarah and Adam discovered the product would fill a gap in Australia’s market which called for a sustainable, attractive and alternate option to recycled paper.
The parents from Redland Bay, Queensland, who have two daughters, aged three and five, had their children in mind when choosing to launch the business in Australia.
“We are environmentally conscientious and with two daughters we’re constantly thinking about what we can do to preserve the world they’ll grow up in, while also ensuring we can build a strong family business around them,” Sarah said.
Caboo Australia was the perfect business for the couple, with the products, including toilet paper, tissues and kitchen paper towels made with 100 per cent bamboo and sugarcane.
“Bamboo and sugarcane are sustainable options because the grasses can be harvested within two years, a much better option than trees, which take 30 years to regrow,” Adam said.
“This makes bamboo and sugarcane a renewable resource while also having significant other benefits including Caboo products being grey water safe, won’t block pipes, are 100 per cent biodegradable and are whitened without chlorine or bleach.
“Most importantly, Caboo products are panda friendly because the type of bamboo used isn’t a food source for pandas.”
While testing the products, Sarah and Adam were surprised by the softness.
“We’ve used recycled toilet paper and tissues in the past, and the products have been quite rough,” Sarah said.
“Caboo products aren’t recycled, however, they have even more environmental benefits than recycled paper with the softness being a major advantage.”
Launching Caboo in late 2014, Adam and Sarah have begun distributing products to Queensland retailers including supermarkets and chemists.
“Our business is family focused, and we intend to keep it that way. We’re stocking the products at home and we’re a small team fielding enquiries and delivering the products,” Sarah said.
For more information on Caboo visit www.caboopaper.com.au or join the Caboo family at www.facebook.com/caboopaper.
-Ends-
Caboo was founded in 2012 by Canadian businessman, Albert Addante whose mission was to find innovative technology and materials to provide sustainable and tree-free paper, without compromising quality. Redland Bay couple Sarah and Adam Williams brought Caboo to Australia in 2014 and are the exclusive distributors of the products.
For more information, interviews or images please contact:
Maree Butterworth
Elevate PR Account Manager
07 3286 3333
maree@elevatepr.com.au
Tags: Caboo, Sustainable, Environment
