EAGLE BOYS has joined forces with local innovators, Scatter, to engage its nationwide customer base in a personalised social media campaign that could change the face of its Aussie marketing strategy.
Scatter is a Sydney-based start-up set to launch a smartphone app which allows companies like Eagle Boys to offer great deals to customers who share marketing information through their respective social media platforms.
“It’s simple but it’s brilliant,” Eagle Boys National Sales and Marketing Manager, Clare O’Brien, said.
“Eagle Boys loyal customers will be offered special and exclusive deals via social media which they will be able to share or ‘scatter’ to their networks,” Ms O’Brien said.
“Eagle Boys places tremendous value on our customers. We engaged them directly in the development of our new menu, which we just launched and now we’re taking it to another level with Scatter.
“Our customers are going to get even better deals on our cheap and delicious pizzas and we are potentially going to be placed in front of an entirely new audience of pizza eaters.”
Ms O’Brien said the Eagle Boys relationship with Scatter had the added benefit of supporting home grown innovators.
“Eagle Boys began as a small Australian business with a big dream and wherever possible we support local innovations that we believe work well with the Eagle Boys brand.
Scatter CEO, John Fell, said the app is all about encouraging businesses to minimise expenditure on ineffective advertising, and passing on a portion to reward consumers for helping the business spread awareness. .
“We’re really happy to have Eagle Boys on board. It is precisely the kind of product that will benefit from Scatter and it’s great to see them supporting new innovation in Australia at a time where it’s crucial for the country’s economy” Mr Fell said.
“Everybody loves pizza and just about everybody loves social media. This is going to be a great relationship where the customers are rewarded for getting the word out there and they are also the ones with the social media street credibility that can now be harnessed in an entirely new way. It’s a win-win.”
